Watch the Video: Discover the best form of content marketing for independent businesses, and the benefits this strategy can bring.
I’m sorry to break this to you, but if you are regularly posting articles or other content on your website detailing your agencies’ latest property statistics and data, this is likely to be the very reason why you are not attracting as many clients as you would like.
Watch the Video: Understand the concept of content marketing, how it can help your organic search ranking and why it should be part of your business marketing strategy.
Content marketing is a highly
strategic form of digital marketing which focuses on creating valuable,
relevant and high-quality content for your target audience, which can then be shared online, with the ultimate aim of growing your estate agency business.
Unlike the traditional forms of marketing which you probably already use in your estate agency business, such as newspaper advertisements and property portals which target properties directly at home movers, content marketing has an entirely different purpose.