If you are an estate agency and are worrying about your business, this is perfectly understandable and completely normal. The COVID-19 situation is new and unprecedented and we’re all a bit shell-shocked, wondering what to do next!
Well, right now, your website is your shop window and you must use it as one!
You know content marketing works, enabling you to become the go-to expert in your location, you know you should be driving organic leads to your website via engaging, relevant content published on your blog and you know it’s not a magic bullet, it’s a long term strategy.
So, here’s the question. What’s stopping you?
I want to talk about keywords! Essential, but enough to strike fear into any inexperienced writer!
The most common question I hear from business owners wanting to create their own content is “how many keywords should I use in a blog post?
That’s actually a really good question! So, typically there are 5 things you should ensure happens within your blog content if you want to target the correct keywords, and in the right way.
This last week or so we business owners have encountered the beginning of an unprecedented situation, and, if you’re like me, you are still trying to get your head around it.
As a writer and creator of content, I don’t usually have difficulty finding words, yet over the past few days I have struggled due to the enormity of the coronavirus situation.
Watch the video: Words usually come easily to me but over the past few days I have been trying to find the right ones because there is one topic that is quite rightly dominating the feeds on all the social media platforms.
Of course, we are going to talk about it. We need to talk about it because the implications of coronavirus are huge both in a personal and business sense. Individually, locally, nationally, internationally and globally.
Every one of us is or will be affected by coronavirus one way or another.
So, is there a positive we can take in amongst all the worry, fear and stockpiling?
How many times recently has a new property come to market, and you’ve been disappointed to find that your estate agency didn’t even get the opportunity to value it?
It’s frustrating when this happens, but there is a simple strategy you can put into practice to ensure vendors call on you as the go-to agent in the area as soon as they are ready to sell.
Watch the video: For any businesses out there wondering who reads blog posts and whether it’s a strategy you should consider for your business, I thought I’d explain.
Adding fresh, relevant, engaging content to your blog on at least a weekly basis cements your position as an authority in your industry and location. The more content you add, the greater the traction and you will start to be seen as an expert.
I speak with estate agency owners every day, and pretty much every one of you admits that you know exactly how important it is to regularly update your blog or news page. You also admit that it’s so time-consuming, not only to produce but to constantly think of ideas for content, that you often push the task to the bottom of the pile.