12 Reasons Properties will Come to Market This Week

Over the bank holiday weekend, my husband received news that his employer has extended its staff furlough scheme until the 31st of July. He works in the financial sector for an estate agency, and so we guess that they will keep him in this furloughed position until mortgage momentum starts gathering again.

Following this news, I was reflecting on the large number of people who are still furloughed or are working from home on full or reduced hours. And this got me thinking! This is a massive opportunity for people to reflect on their lifestyles properly during this time.

“If content marketing is so great, why isn’t every estate agent doing it?”

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So, the telephone conversation went something like this:

Estate Agent: “With the property market coming back to life, I need to attract more people to my agency.”

Me: “Great. I can help with that. What’s your current strategy?”

Estate Agent: “Strategy? Erm…well, I’m on all the portals obviously. Right Move, Zoopla and so on, and I post my market share figures on my social media accounts a few times a month so that people know that we’re the best in the business. Oh, and, I do door drops, not at the moment obviously, what with the coronavirus, but I’ll get back to doing that again soon.”

Estate Agents: What is the best content for you to post online?

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Let me tell you a little story.

Recently I was involved in an interesting conversation on social media. The original post wasn’t mine, but the debate was about whether estate agents should be bragging about how many viewings, market appraisals and sales they have completed during lockdown.

The consensus was that during these unprecedented times, bragging is not a good look – not for any business – and content should be sensitive.

Then an estate agent, who shall remain nameless, pops up with this little gem – and I’m going to quote this word for word…

Content Matters: No Blog Yet? No Problem!

No blog yet? No problem!

If you don’t have a blog page on your website, you should. I can’t be any more blunt than that!

You know the reasons – you need to get regular, quality content out there and by blogging once or twice a week, you can do that.

However, if you haven’t organised your blog page yet, there’s no reason why you can’t utilise your social media accounts in the meantime, to ensure you consistently push content out whilst you get set up!