I was chatting with an estate agent based in the North of England last week about his blog which, in fairness, he does publish posts on…sporadically…when he has time…and when he can think of something to write about! So, we were talking about the value of blog content and he said: “But I published an …
Last week I received an email from an estate agent which contained a very important question.
The agent simply asked me why I send emails to him, but never explain in those emails what my services are or how much I charge?
So, I thought I would explain that there’s a very good reason why I don’t ram my services down my subscribers throats every week. If I did, I’m pretty sure they would hit the unsubscribe link without hesitation.
If lockdown has done one thing, it has highlighted the necessity for estate agents to increase their online presence. In fact, this has been underlined not just for estate agents, but for every business that until these last few strange months may have been lacking somewhat when it came to their digital arsenal.
I’m not just talking about having a website though. Any estate agency can have a website.
Actually, I’ll rephrase that. Any estate agency can have a pretty website.
No, that’s still not quite right. I’ll try again. Any estate agency can have a pretty invisible website.
Just because you have a website showcasing your listings, this doesn’t automatically guarantee your visibility online.