How do You Promote an Estate Agent?

If this was a perfect world and all your estate agency marketing ideas worked as you thought they would, you would win instructions and sell houses simply by listing all the good stuff about your agency and your properties on your website, blog and social media platforms.

You know the type of thing I’m talking about:

You offer free valuations
You produce a brochure with a floorplan and photographs
You show prospective buyers around
You deal with offers
You progress the sale
You’ve got a database of waiting buyers

Estate Agents: Are You Giving Homeowners What They Are Asking For?

Did you know that most online searches are for information?

For example, did you realise that there are more than 1,900 searches per month in the UK for the term ‘moving house with cats’?

Or that 2,900 searches a month are for ‘van for moving’ and another 1,300 searches specifically for ‘luton 3.5 tonne van.’