With 1 in 5 people in the UK living with a disability, having inclusive services couldn’t be more important. But by having inaccessible content, even accidentally, you could be excluding huge numbers of people from viewing your blog. You could even be breaking the law!
Inaccessible content can also work against your SEO (search engine optimisation), which is important for helping your estate agency gain traffic.
If you want to make sure your estate agency’s content is accessible to everyone, here’s what we mean by accessible content, plus three tips on how to make your blog more inclusive.
What Does Accessible Content Mean?
Accessibility is a broad statement but when it comes to content, being accessible means (according to the GOV.UK website):
“Making your content clear and simple enough that most people can use it without needing to adapt it, while supporting those who do need to adapt things”.
There are standards for what makes content accessible and these are defined in the International WCAG 2.1 AA Accessibility Standard. This includes many things that all estate agent bloggers should follow, such as having good colour contrasts and screen-reader friendly content. Content that meets these requirements is generally considered accessible.
What Makes Content Inaccessible?
There are many reasons why content can be considered inaccessible. The most common reasons are:
- It cannot be understood by screen readers (which is software many people use to navigate the web)
- It uses complex language
- It contains hyperlinks that aren’t easy to read
- It has poor colour contrasts (e.g white on black or red on black)
How to Make Your Blog Content More Accessible
While it’s important to read the full International Accessibility Standard, there are some overarching things you can do to make your blog content more accessible. You can:
1. Use Clear, Direct Language
Not many people like to read complicated text when browsing the web. But for some people, complex language isn’t just hard to read, it can make your content completely inaccessible to them. Avoid this and always use plain English, direct language and short sentences as much as possible.
2. Break Up Text With Headings
Having long batches of text can make your blog content very difficult to read or scan. It can also make it hard for people that use screen readers to navigate. To make your content more accessible, break up text using relevant headings.
3. Write Relevant Link Text
Using hyperlinks on your blog is a great way to enhance your content and strengthen facts. But using them in the wrong way can make your text inaccessible. Text like ‘click here’ or a long hyperlink posted in full can be confusing and disruptive for people using screen readers. Instead, write relevant information to describe the hyperlink.
Need Help With Your Blog Content?
Having a blog is an integral part of many estate agents’ marketing plans. Posting fresh content can have huge benefits when it comes to lead generation, but it’s always important to make sure your content can be enjoyed by everyone.