4 Content Marketing Mistakes Estate Agents Make – And How To Avoid Them

No one likes making mistakes. Especially when it comes to managing your business.

As an estate agent, you know that content marketing is a powerful tool. But getting it right can be tricky. There’s so much to learn and even more to do. Without expert help, it’s all too easy to make a few mistakes along the way.

Luckily for you, we’ve learned a thing or two about how to market content in the right way. If making mistakes isn’t your prerogative, here’s a list of the biggest content marketing errors estate agents make, so you can nip them in the bud and avoid them ASAP!

1. Not Proofreading

Although one spelling error in your blog content isn’t great, it’s not a dealbreaker. But if your text is hard to read and it’s riddled with errors, you’re practically sending leads to your competitors! Not to mention the credibility you’re flinging out the window.

Proofreading may not be everyone’s cup of tea. But it needs to be done to maintain a high standard. Make sure you read your content at least twice before publishing. If you can, stick to proofreading a day after writing, so you can catch errors with a fresh pair of eyes. It helps to read your content aloud too!

2. Keeping It ‘Same-Old’

Another big content marketing mistake estate agents make is not posting new, fresh content regularly. If you keep things same-old (a.k.a boring!), you could be missing out on leads.

But even though it’s important to keep your readers engaged, it’s not the only reason to keep things fresh. If you’re not publishing something new to your blog at least once a week, you won’t be making search engines very happy. An unhappy search engine means less traffic, so it’s best to avoid this mistake at all costs.

3. Not Optimising

It may sound bizarre, but writing for search engines is almost as important as writing for people. They read every post on your blog and to put it simply if they aren’t happy with what they read, they won’t send anyone your way.

Avoid this mistake and make sure you’re optimising blog content for the web. Incorporate SEO (search engine optimisation) into every blog post and make sure your site is mobile friendly.

4. Writing the Wrong Stuff

This is one of the biggest mistakes an estate agent can make – and one of the most important mistakes to avoid. You could do everything right with your content. You could optimise, keep things fresh and proofread to perfection. But if the subject isn’t what people want to read, it will all be a waste of time.

No one likes wasting their time, especially when you have an estate agency to run. The best way to avoid this mistake is to undertake proper keyword research and write content that people want to read.

Need a Hand?

We know that content marketing is tricky to get to grips with.

That’s why we create content that’s tailor-made for estate agents. If you’re struggling with your content marketing, we can lend a hand.

Our subscription service gives you on-demand access to high-quality blog content that’s keyword researched, SEO optimised and proofread to perfection.

To learn more, book your FREE discovery call with us today or check out our available packages.

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