Levelling up your success is all about staying on top of what buyers want.
With the rise of remote working, more people are moving further out and browsing properties in areas not previously known to them. And they’ll be looking to you as the local estate agent for help finding out what’s nearby.
This makes having premium local area guides on your website more important than ever.
In this article, we’ll explain our view on what buyers want from local area guides in 2022 and how you can make sure your guides are the best.
What Do Buyers Want From Your Local Area Guides in 2022?
1. Downloadable PDF Format
A buyer may view your local area guide to decide whether it’s the right area for them to live.
As many of us know, choosing where to live isn’t always a quick decision.
By ensuring your guides are easy to download, potential buyers can save the information for later and share it with others.
2. Option to View Online
Having local area guides that are available to download are important for many buyers. But some people don’t like to download things.
If a buyer is using a company laptop or their phone, they may just want to view your area guide online rather than in their downloads.
Give buyers multiple viewing options and make sure they can view your guides online in flipbook format as well as offline.
More and more people are browsing the web on their mobile – including buyers searching for their next new home.
If your local area guides aren’t easy to read on a mobile, they could be inaccessible for many people.
Avoid this and ensure your area guides are as accessible and mobile-friendly as possible.
4. Visually Appealing
Did you know that visuals are processed by the human brain 60,000 times faster than text?
Did you also know that content with visuals gets around 94% more total views than content without an image?
These facts tell us that having visually appealing area guides with striking images are more likely to be viewed, read and remembered by potential leads.
What Makes a Good Local Area Guide?
A good local area guide gives a buyer, investor, property developer or landlord a comprehensive snapshot of everything they need to know about the location.
With a high-quality area guide, you can convince a buyer it’s the right place for them. Plus, you can prove to sellers you’re an expert in the area and therefore the best estate agent to sell their home.
As an overview, a good local area guide should contain high-level information about nearby:
- Schools and colleges
- Attractions and leisure services
- Shops, restaurants and pubs
- Property types
- Travel connections
- Area history and facts
Grab Your Bespoke Area Guide Now
At Content For Estate Agents, we provide bespoke local area guides for estate agents across the UK. Our expert content writers undertake detailed research to provide the best information for buyers in your area and our designers will brand your area guide for you, giving a totally professional look.