It doesn’t matter whether you’re writing a property listing or a blog post, your aim of the game is to inspire people to act. That’s why knowing how to write persuasively as an estate agent is crucial if you want to win new leads and make more sales.
We know that writing (especially blog posts) can be a tough skill to master. Blogs have the potential to drive high-quality traffic to your website. But, unless you’re working with an expert content writer, you’ll only find success if you know how to write them correctly.
Using our experience at Content For Estate Agents, we’ve created these four persuasive writing tips and techniques for estate agents that can help you write winning blog posts every time.
1. Focus on the Client
Showcasing your knowledge and expertise as an estate agent is important. However, most of the time, many people just want to know how they can benefit from doing what you say.
When writing your blog posts, make sure you give advice, mention your experience briefly, and clearly state what’s in it for them if they give you a call today.
2. Make it Easy
People using the internet want quick results. And since over 50% of all website content is viewed on a mobile, your new leads likely already have their phone in hand.
That’s why you shouldn’t just say ‘Get in touch’ at the end of your blog post, because then they’ll have to search to find out how. Instead, give them your direct number at the same time. Make it as easy as possible for them to dial there and then.
3. Repeat Yourself
It’s important not to go overboard on repeating yourself. No one likes to read the same fact again and again. But if you want to make a point, don’t be afraid to say it more than once.
If you want your readers to call you for help fixing their problem, mention it once and summarise the point again somewhere else. When done right, repetition can be a powerful way to be more persuasive with your writing.
4. Be Direct
Don’t be pushy, but don’t beat around the bush either! You want to make it clear in your blog content that speaking to you (the expert estate agent or letting agent) is the best way for someone to get personalised advice about buying, selling or becoming a landlord.
So be direct with your words and use clear language in your blog posts if you want to boost your conversions.
Need Expert Blog Content?
At Content For Estate Agents, we know that writing is a skill. We also know that estate agents and letting agents are busy running a business!
Having a blog that’s updated weekly is a great way to generate new leads. If you need an expert writer to create winning content for you, we can help.