4 Powerful Ways to Elevate Your Estate Agent Website in 2022


Every year, your business needs to raise its game to continue to be the best. With many estate agents moving their lead generation strategies online, levelling up your website is one of the top ways to grow your success.

If you’re looking for advice on how to improve your estate agent website in 2022, here are our top tips on how to make your online presence stand out from the crowd.

1. Start a Blog

At Content For Estate Agents, we’re always stressing the importance of having a blog to regularly win new instructions. By posting fresh content weekly, you can grow your traffic and provide value to readers. Plus, you win points with search engines at the same time. All these things can help your estate agency gain new leads.

Make sure that when you start a blog, you have a good strategy in place for what content you want to create. Every day, people search online for advice about buying, selling and becoming a landlord – so you need to be writing content that answers people’s top questions.

If you don’t know where to start with creating blog content for your estate agency, book a discovery call with us now for personalised advice or check out our expert blog content packages.

2. Get Local Area Guides

If you want to improve your estate agent website, local area guides are a great way to keep potential buyers around. If you were looking to purchase a property in a particular area (to let or live in), you’d want to know what’s nearby.

That’s why you need to make it easy for potential buyers by showcasing a series of expertly researched local area guides on your website for them to browse. That way, they won’t need to click away from your site to do their research, as everything they need is right in front of them.

3. Create a Lead Magnet

Having an email marketing list is one of the top ways to generate new leads. But simply asking people to subscribe doesn’t always do the trick. People need an incentive to give away their email – which is where lead magnets come into play.

By offering your readers an exclusive e-guide on buying, selling or becoming a landlord when they sign-up for emails, you are more likely to see a boost in conversions. Plus, you’ll be providing even more helpful content for your audience!

4. Optimise for Search Engines

Having a website is a great first step in gaining a strong online presence. But, unfortunately, just having a website doesn’t guarantee that you’ll get tons of relevant traffic.

A secret to success with your estate agent website in 2022 is to optimise it for search engines. That means using targeted keywords in your blog posts and service pages, posting new content regularly, and building a high-quality internal linking structure.

Get Expert Help

If you want to know more about how you can improve your estate agent website in 2022 to generate new leads, Content For Estate Agents can help!

Book a discovery call with us today for personalised advice about how to improve your content marketing strategy or check out our expert e-guides, local area guides or blog content subscription packages to learn more about how we can help your business thrive.

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