Have you heard about content audits and are wondering what they’re all about? Unless you’re working with a content specialist, managing your blog can be hard work.
While content audits sound like just another thing to add to your to-do list, they can be an important part of helping you refine your content marketing strategy and track your success.
If you don’t know where to start with completing a content audit for your estate agent blog, here’s an overview of what it is and how to complete one in five simple steps.
What is a Content Audit?
A content audit is when you review and analyse every published post on your blog. Usually, the analysis includes looking at the performance of each post and whether it still aligns with your goals.
Why Should Estate Agents Complete a Content Audit?
Content audits have many benefits for estate agents. They can help you:
- Understand how much blog content you have
- Track your success
- Set new goals
- Refine your blogging frequency
Many estate agents undertake audits to determine how much blog content they need in the future and what topic it needs to relate to.
For example, a content audit can help you see that seller-targeted blog posts are very successful, but you don’t have many of them and therefore need to increase the volume of posts in that category.
5 Simple Steps to Completing a Content Audit
1. Download URL’s
The first step to completing a content audit is to download all the URLs on your blog. You can usually do this behind the scenes of your site or by using an online software.
2. Organise and Categorise
Once you have all your URL’s, organise everything by putting your blog posts into categories. For example, you may have categories for seller, buyer, landlord and tenant content.
3. Collect Data
Next, collect data on each blog post. You can decide which data is the most useful for you to evaluate. But it’s often helpful to gather data on things like traffic, word count, publish date and what call to action each blog post has.
4. Analyse Data
When you have your data, it’s time to analyse it in detail. Answer questions like:
- Do you have enough content in high priority categories?
- Are you consistent with your publishing schedule?
- What call to actions have the best conversion rate?
5. Build an Action Plan
Based on the results of your content audit, build an achievable action plan for what you’d like to do in the future. Think about things like whether you want to increase your blogging frequency, increase the content you have or adopt a more consistent publishing schedule.
Need Help With Your Content?
If you need help creating fresh content for your estate agent blog, our expert team of writers at Content For Estate Agents can help. We provide high-quality blog content on-demand to help make blogging easier for busy estate agents like you.