It doesn’t matter what business you are in; creating and publishing fresh, engaging content is a necessary practice that should be done consistently.
Unfortunately, I see so many property professionals choosing to ignore the importance of content creation…because they don’t understand why content matters…and that makes me sad!
Not because I’m missing out on the business, but because estate and lettings agents that don’t create content are missing out on the vast benefits, and I genuinely care about that.
It doesn’t matter how busy you are, or how many years you have been trading, estate agents and lettings agents that don’t create content are missing out on a strategy that can bring a wealth of value to your business.
So, here are 7 reasons why content creation should be part of your marketing strategy.
1. You’ll look like an expert
You can’t just decide to be an expert at something and then tell your customers that’s what you are! If you want your customers to see you as an expert, you must prove it to them. By creating content that is based around your industry and local community, you’ll show your audience that you’re an expert in your field.
2. Customers will trust you
Your helpful content, which showcases you as an expert, makes customers more inclined to trust you, based on the insightful content you are sharing.
3. Your SEO will benefit
Publishing quality content on topics your target audience are searching for online, and which contains decent keywords, will help your website climb the search rankings. Good quality content is a key element of search engine optimization.
4. You’ll establish your brand
Content is the perfect way to raise awareness of your brand and get your name recognized. It takes time to build brand awareness, but regular content will work away in the background for you, slipping into the sub-consciousness of minds! Content helps you spread your brand and attract the interest of customers you might not otherwise reach.
5. You’ll attract new views
Helpful insights are what customers love! They are more likely to follow you on social media and visit your website if they know that you provide interesting information.
6. Your content will snowball into the future
The amazing thing about good content is that it can continue to work forever – as long as you continue to publish. Not only will you be consistently building a library of content and continuously stamping your authority, but every piece of content you publish gives you a little more traction online. Over a period of time, this will all add up.
7. You’ll drive more traffic to your website
By publishing useful content on your website, you are more likely to attract views as people want to visit. Once there you can direct them to any other part of your website with call to actions, securing new leads.
It doesn’t need to be difficult or expensive to create fresh, engaging content. That’s why I created Content For Estate Agents.
- Take a free trial
- Get fresh quality content on-demand
- No technical experience required
- One affordable monthly subscription
- No contract
Bespoke content, e-guides and local area guides are also available! Go on, take a peek at how I can help you and take advantage of the benefits for your agency. If you would prefer to talk to me first, please book a call here