A Complete Guide to SEO for Letting Agents: 5 Tips for Lead Generation Success

SEO for Letting Agents

Winning new instructions from landlords using your website is one of the best strategies for letting agents today.

But, if you want to do this right, you need to know about SEO (search engine optimisation) and it must be part of everything you do with your website.

If you don’t know where to start with SEO, in this article, we’ll provide a short and snappy guide to SEO for letting agents and share our best tips for lead generation success.

What is SEO for Letting Agents?

SEO means search engine optimisation. It’s the most important thing to know about when you have a website and you’re trying to use it to win new instructions from landlords. To sum up SEO in simple terms, it’s the process of optimising your website to help you rank high in Google search results and therefore gain traffic.

Why is SEO Important for Letting Agents?

There are so many reasons why SEO is important for letting agents. But, to sum it up, SEO can help letting agents win new instructions from landlords and sign leases with tenants.

In addition to this, applying SEO strategies can:

  • Grow your online traffic
  • Sell more properties
  • Win instructions from vendors
5 Letting Agent SEO Tips for Lead Generation Success
1. Blog Frequently

For SEO success, you should publish a new post to your blog frequently and consistently. At Content For Estate Agents, we recommend blogging at least once a week (or more if you prefer) to see success with your SEO lead generation strategy.

2. Target Renter & Landlord Keywords

Keywords are the phrases that people type into Google and other search engines to find the information they need. Since your target market will be landlords and renters, make sure you’re targeting (and naturally including) these types of keywords within your content.

If you’re in doubt about how to find these keywords and write about them, consider hiring a content writer for help.

3. Make it Local

As you are a letting agent who’s blogging to win instructions from local landlords (and gain traffic from nearby renters), you need to make your blog optimised with local keywords.

I.e., your blog post titles and content need to include location-based keywords and the area you work in.

4. Have a Lead Magnet

A high-ranking post is a valuable post. In blogging terms, a lead magnet is usually something like an e-guide or e-book that people have to join your mailing list to receive for free.

Creating an e-guide takes time (less if you hire a content writer to do it for you), but it means potential leads get something valuable from you – and you get their contact details in return.

5. Add Links

Adding links (both internal and external) to your blog content is excellent for SEO. Internal links help Google build a site map (which can increase your chances of ranking), while external links (to and from high-quality sites) can help them see you as an expert in your niche.

If you use Content For Estate Agents’ blog posts, you can quickly and easily use our personalised and pre-written articles and simply add links to your listing pages and other blog posts.

Start Your SEO Blogging Journey Today

As we’ve demonstrated, blogging for SEO is the key to success with your letting agent website.

If you want to see more conversions, win new instructions and have better success with your letting agent services in 2022, enquire today about our quick & easy blog management services.

Or simply give our services a go today and download your free blog post now.

Register for our free weekly newsletter