An Insider’s Guide To The Vital Skills All Estate Agents Need For Social Media Management

An Insider’s Guide To The Vital Skills All Estate Agents Need For Social Media Management

As a busy estate agent, you’re almost certainly already wearing many metaphorical hats, but now it’s time to add another to the pile – social media manager!

In the modern marketing world, handling your estate agent social media platforms can be a time-consuming task – not too surprising when you consider you have to be a customer support representative, marketing analyst, and content writer all rolled into one. To effectively manage these responsibilities, you need to hone your social media management skills, so here are the most important skills you should start working on.

1.Strategy Planning

Without a social media marketing strategy, your foray into these platforms is set to fail. You need to have a clear understanding of the larger picture, and of how social media, content, and search work together to benefit your estate agency. You need to identify your goals, pinpoint your target market, and understand the best platforms to allow you to scale up your efforts.

2.Communication Skills

Social media channels are all about communication, so you need to work on this aspect of your management skills. It isn’t just about being able to communicate effectively with customers either. You may need to put together an analysis of social listening to put in front of executives, not to mention needing to write briefs to launch creative projects. You will also be required to get together with your product team in order to share the feedback you’ve gathered. Overall, you need to feel confident in relaying ideas to a variety of different audiences.

3.Creative Abilities

A significant challenge for any brand when it comes to managing their social media platforms is differentiation. All social media managers are eager to create engaging and exciting content, however creativity is required to develop fresh ideas that really stand out. You need to look for ways of expanding and honing your brand’s unique voice and personality and work on developing innovative and potentially risk-taking social campaigns. You also need to be able to focus on all of the aesthetic details in your social posts, including images, copy format, and links.

4.Organisation And Efficiency

The good news is that most estate agents are already skilled at being efficient and organised, and that’s just as well since it’s impossible to execute an effective social media campaign without understanding time management. You need to be able to implement methods, policies and processes so your strategy runs seamlessly, and to develop and adhere to a social media calendar so your content stays well-organised.

5.Content Creation

Perhaps the most important aspect of managing your social media channels lies in your content creation skills. Your social media profiles are your brand’s unique voice, and you need to be able to use them to their full extent to raise awareness and drive traffic to your website.

This is where your content writing skills come into play. It’s vital that you can create engaging, relevant, and concise content that elicits emotions from the reader whether through attention-grabbing copy or entertaining social banter.

It is this final aspect of managing your social media channels that can cause the most difficulty for busy estate agents who lack the necessary time and resources to dedicate to creating high-quality content.

Luckily, there’s an effective solution. You can register here for content that is tailored specifically to meet the needs of estate agents. It’s the effective and speedy way to enhance your social media marketing strategy and you can find out more by getting in touch with us today.

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