Estate Agents: This search term has seen a 950% increase

I own a dog. A beautiful fox red Labrador, who goes by the name of Skye. She is one of the reasons I have stayed sane during the past few weeks because every day Skye and I have continued to head out on our lockdown walkies.

Estate Agents: Business just got personal!

I don’t know about you, but I do my absolute best thinking when I’m out walking the dog or immersed in exercise. And yesterday was no exception. Out in the spring sunshine, I was wandering and pondering, and I thought to myself, why are so many estate agencies named after their owners or directors?

Content Matters: What’s the biggest mistake estate agents make when posting on social media?

Watch the video: It’s hard to think up new ideas and posts every day, several times a day, and so generally, what happens is that you end up posting stuff that isn’t going to be helpful in bringing you more brand awareness or more leads.

And there’s one really common mistake that estate agents make when posting – and this applies to social media and blog content too.

So, what’s the crime?

Estate Agents: Are you normal?

So here we are, in week five of lockdown! Who would have thought it?

If you’re anything like me, you will have moments of complete clarity, where you accept the coronavirus situation and get on with it, and other moments, more extreme moments, where you have a complete wobble and think:

‘What the hell is this? How did we get to this point where we can’t leave our homes, our businesses are closed, and everything is just in limbo?’

Estate Agents: How to Connect with Your Prospects like Never Before!

These past weeks are likely to have been the most testing times you have ever faced as an estate agent.

I hope you’re doing ok and can focus on the fact that this is a once in a lifetime event (hopefully) and you are not alone. Every other estate agent is experiencing the devastating consequences of coronavirus too and quite frankly, once you get through this, you will feel like you can conquer the world!

5 Tips for Staying Productive When Working from Home

Over the past few weeks, you, like many estate agents now working from home, have probably had to adjust. Whilst you may work remotely on occasion, this is likely to be the first time you have had to do this consistently.

Estate Agents: 5 Ways You Can Beat Your Competition

How many times in the past have you asked yourself how your estate agency can make sure that your target audience always thinks of you before considering your competition?

Never? Then that’s where you are making a big mistake.

Estate Agents: Your Website is Your Shop Window

If you are an estate agency and are worrying about your business, this is perfectly understandable and completely normal. The COVID-19 situation is new and unprecedented and we’re all a bit shell-shocked, wondering what to do next!

Well, right now, your website is your shop window and you must use it as one!

Estate Agents: What’s Stopping you?

You know content marketing works, enabling you to become the go-to expert in your location, you know you should be driving organic leads to your website via engaging, relevant content published on your blog and you know it’s not a magic bullet, it’s a long term strategy.

So, here’s the question. What’s stopping you?

How Many Keywords Should I Include in a Blog Post?

I want to talk about keywords! Essential, but enough to strike fear into any inexperienced writer!

The most common question I hear from business owners wanting to create their own content is “how many keywords should I use in a blog post?

That’s actually a really good question! So, typically there are 5 things you should ensure happens within your blog content if you want to target the correct keywords, and in the right way.