5 Simple Steps to Complete a Content Audit of Your Estate Agent Blog
Have you heard about content audits and are wondering what they’re all about? Unless you’re working with a content specialist, managing your blog can be hard work.
While content audits sound like just another thing to add to your to-do list, they can be an important part of helping you refine your content marketing strategy and track your success.
If you don’t know where to start with completing a content audit for your estate agent blog, here’s an overview of what it is and how to complete one in five simple steps.
How Estate Agents Can Plan Killer Content For 2022
Are you already thinking about content for next year? If not, you should be!
The New Year always comes around quicker than we think. And since blog content is a marketing goldmine for estate agents, building a plan early is never a bad idea.
If you’re wondering where to start with creating a content plan for the year ahead, here is our four-step process to help you do things the right way.
What Content Should Estate Agents Post on Instagram?
Are you on Instagram? If not, you should be! Instagram gives estate agents a unique opportunity to market both yourself and your listings – which can help you recruit staff, build trust in your brand and (most importantly) sell homes!
If you already play the social media game, you’ll know that people use each platform for different reasons. To succeed on Instagram, you need to know what content people want to see.
Here’s our advice on why estate agents should post on Instagram – plus our tips on how to create content that converts.
How Do People Find Estate Agents? Why Your Online Presence Is So Important
Lead generation is always important for estate agents. And word-of-mouth has consistently been a great way to find new leads. But more people are turning to the internet to find an estate agent. And your online presence speaks volumes!
If you’re wondering how to give your virtual lead generation strategies a boost, here’s how to create an online presence that converts.
How Do People Find Estate Agents?
There are three key ways that people are finding (and choosing) an estate agent and that means your online presence is more important than ever. That includes:
Why Mobile-Friendly Blogging is Crucial For Estate Agents
Mobile-friendly blogging is about more than just having a responsive site. If you want to see success with your blog, you need to be catering to mobile visitors in more ways than just having a website that resizes to fit the screen!
If mobile-friendly blogging has got you asking ‘what, why and how?’, here’s everything you need to know about what it is, why it’s important and how you can achieve it.
What is Mobile-Friendly Blogging?
Unless you’ve been living under a rock, you’ll know that having a mobile-friendly website is important. With over 50%[1] of web traffic across the globe coming from a mobile device, it’s no surprise that catering to mobile visitors is key.
Why LinkedIn Should Be Part of Every Estate Agents Content Marketing Plan – and How to Use It
Content marketing is a big deal for estate agents.
But managing your blog and social media accounts on top of your day-to-day business is a lot to handle. And LinkedIn is just another thing to add to your endless to-do list.
But hear us out!
4 Content Marketing Mistakes Estate Agents Make – And How To Avoid Them
No one likes making mistakes. Especially when it comes to managing your business.
As an estate agent, you know that content marketing is a powerful tool. But getting it right can be tricky. There’s so much to learn and even more to do. Without expert help, it’s all too easy to make a few mistakes along the way.
Luckily for you, we’ve learned a thing or two about how to market content in the right way. If making mistakes isn’t your prerogative, here’s a list of the biggest content marketing errors estate agents make, so you can nip them in the bud and avoid them ASAP!
How Estate Agents Can Create Viral Content
Are you looking for new ways to generate leads?
Social media is one of the most powerful (and free) marketing tools that has changed the game when it comes to lead generation. Going viral on these platforms can boost your enquiries and raise brand awareness on a global scale.
While there’s no guarantee that anything you create will go viral, there are some tricks of the trade that can boost your chances of success.
What is a Content Calendar? Here’s How to Create One For Your Estate Agency
Is your blog fizzling out because you haven’t got time to update it? Has posting on social media become a drain on your time?
We know there’s never a dull moment when you’re managing an estate agency. There are always client calls to make, valuations to do and homes to sell.
Understandably, managing your blog can fall way down your to-do list. But having an up-to-date blog is one of the best things you can do to effectively market your agency. That’s why a content calendar can help keep you and your team on track when it comes to your blog.
How Estate Agents Can Advertise Local Area Guides
For a buyer, an easy-to-read snapshot of the local area is one of the most prized possessions. A well-researched guide can save precious time and has the power to completely overhaul someone’s perspective of an area.
If you’ve recently purchased a set of local area guides, or you’re thinking about creating some for your estate agency, here are five ways you can use them to maximise their potential.
1. On Your Website
Having local area guides on your website is one of the best places they can be. Business is increasingly carried out online, with many estate agents prioritising high-quality blog content and search engine optimisation over any other marketing strategies.
5 Content Marketing Tips for Estate Agents
When it comes to content, more is more. Search engines love it and there’s never a shortage of prospective clients browsing new topics online. That’s why having a blog for your estate agency that’s fresh and full of high-quality information is so important. It can provide an endless supply of marketing material that helps you create a sales funnel.
What is Content Marketing?
Content marketing is the process of creating material – like blogs, social media posts or emails – and sharing these online.
The sole purpose of content marketing is to provide helpful, relevant and attractive information that people need. The trick is that while people are reading your content, they are subtly getting to know your brand and the services you provide. It’s a clever way of promoting your estate agency, without explicitly promoting it.
6 Call to Action Examples Estate Agents Can Use to Generate Leads
Call to actions are a fundamental component of any blog post. If you’re not using them as part of your content marketing strategy, you should be!
We’ve already told you why estate agents should use call to actions here. But if you’re struggling with ideas, here are six examples of call to actions estate agents can use to boost conversions and generate new leads.
1. Request a free valuation
Do you already offer free valuations to prospective sellers? If yes, make it a call to action at the end of your blog post. If you have articles that target sellers in your area, encourage them to get in touch with you for a free valuation.
What is a Call to Action and Why Should Estate Agents Use Them?
Do you keep hearing about ‘call to actions’? Are you wondering what a call to action is? If so, you’re missing out on one of the best marketing tactics there is! If call to actions aren’t already a part of your content marketing strategy, they need to be.
Here’s everything you need to know about call to actions and how you can use them as an estate agent.
What is a Call to Action?
A call to action is an instruction you give to your readers. Have you ever come across blog content that says something like ‘find out more’ or ‘call today’?
4 Social Media Post Ideas for Estate Agents Who Have Run Out of Creative Energy
Social media is one of the most crucial marketing platforms for estate agents. But managing your accounts can quickly turn into a burden. Algorithms are constantly changing, and they keep demanding more and more content from you.
We know that constantly coming up with ideas is challenging. Plus, those ideas have to be both valuable and self-promotional but not egotistical. If you’re reading this because you’ve been staring blankly at your social media accounts for hours, then we have good news! Here are four social media post ideas for estate agents.
1. Meet the team
Adding the human element to your estate agency can go a long way in building trust with your social media followers. Nowadays, corporate posts do not attract attention. We are moving towards an age where people appreciate and value real and personal connections with local businesses.
4 Reasons Your Website is Driving Estate Agent Clients to Your Competitors – and How to Fix It
Your website can be one of the best tools to gain new clients. If you use your platform correctly, you can boost your conversions and stop clients from choosing your competitors over you. But knowing what the issues are can be tricky to decipher. Here are four reasons why your website may be deterring clients – and how you can fix it.
1. You don’t have any success stories
Sometimes the best marketing strategy is letting previous clients sell for you. When a potential lead visits your website, they want to know whether you can do what you say you can. If you are not showcasing your success stories and testimonials on your website, then you could be missing out on clients.
2. It doesn’t look like you know the local area
It’s so important for buyers, sellers, and landlords to be confident that their estate agent knows the local area. But it’s especially important for buyers. If you don’t have a local area guide on your website that they can easily read, they may lose interest in the property or leave your site to find this information from your competitors’, instead of you. Adding local area guides to your website can keep people on your site and entice them to contact you.
4 Reasons Estate Agents Should Have Local Area Guides on Their Website
Choosing somewhere to live is a huge decision. Whether you’re a buyer, tenant, or landlord, you want the scoop on everything there is to know about an area before committing. As an estate agent, local area guides are a powerful addition to your website. Here are four reasons why we know this is true.
1. Builds trust with sellers
An important part of a seller choosing you as their estate agent is that they trust you. This trust is built in many ways. But an important deciding factor is believing that you know the location well. A comprehensive local area guide on your website can help build this trust with sellers and convince them that you are the best person to sell their home. It could even be the deciding factor for choosing you over a competitor.
2. Entices buyers and tenants
One of the most exciting parts of buying or renting a new home is the idea of living in a completely new location – with different restaurants, shopping centres and local amenities to explore. But the process of researching a new location every time you view a home can be overwhelming (and very distracting!).
4 Fears Sellers Have About Estate Agents – and How to Use Your Website to Squash Them
Choosing to sell a home is a huge decision. For many people, their home is their biggest financial asset. Putting that asset in the hands of someone else takes trust. It’s only natural that sellers are fearful about choosing the right estate agent for the job.
Using your website in the right way can help alleviate doubts in the minds of potential leads. Here are four of the biggest fears’ sellers have about estate agents and how to squash them using your website.
Fear #1: You don’t have their best interests at heart
A huge fear that sellers have about estate agents is that you care more about the commission than them. A welcoming storefront with courteous staff can help alleviate this concern in a heartbeat. But these human connections are not so readily available to online visitors.
5 SEO Tricks Estate Agents Should Use in Every Blog Post for Better Rankings
As an estate agent, generating new leads is a critical part of your everyday practice.
The marketing goal that’s been racing to the top of agendas everywhere is higher web traffic. The power of an online audience is phenomenal in the property industry. That’s why more and more estate agents are learning how to write blog posts and use search engine optimisation (SEO) to achieve better rankings.
But writing compelling content for clients isn’t easy, let alone writing for search engines. To boost your chances of success, here are five SEO tricks estate agents need to do in every blog post for better rankings.
The Top 5 Ways To Generate Estate Agency Leads in 2021
For estate agencies marketing can present a number of challenges, especially in the crowded digital marketplace that we’re faced with in 2021. Even the most talented professional can struggle to harness the power of the best sales tactics when it comes to promoting their property services.
The key to success lies in effective lead generation for estate agents. After all, without leads for prospective clients, it’s impossible to get in touch with potential sellers or buyers and market effectively to their needs.
Why Is Lead Generation For Estate Agents So Important?
Lead generation couldn’t be more important for any estate agency marketing strategy to work. No matter how good an estate agent is at selling, they simply can’t close a deal without a strong lead to get them to that point in the first place.
7 Ways to Build Trust with Your Estate Agent Clients
For estate agents, knowing how to build up trust in your estate agency amongst potential clients couldn’t be more important for your business’s success. Agents who have unethical practices or who offer only a mediocre level of service will inevitably find that their customers will go elsewhere and, over time, their company will struggle and fail.
The professional relationship that your estate agency forms with its buyers, sellers, landlords and tenants has a key role to play in the success of your brand, so knowing how to inspire trust in prospective clients and how to maintain those business relationships in the long-term is imperative.
Essentially, trust lies at the heart of whether customers come to your agency for a single sale or return the next time they need to sell a property.
What Should I Know About SEO For Estate Agents?
For any real estate agent today, finding an effective marketing strategy is paramount. There is no shortage of estate agents in the property industry, so to attract clients it couldn’t be more important to boost your rankings in the Google search engine results to get the edge over the competition. With this in mind, more real estate agents than ever before are recognising the potential of search engine optimisation when it comes to creating an effective website and driving up web traffic.
With an effective strategy for estate agency content, your company can improve its ranking in the Google listings, receive more visitors to your agency website, and gain more qualified leads that will give you the best chance of success in your local area.
Although it’s easy to say that you need to harness the power of SEO for estate agents, it isn’t always easy to know what that looks like in practice.
How to Get Social Media Followers for Your Estate Agency: 4 Top Tips
These days, no business can succeed in the competitive online marketplace without a strong social media presence. Companies from retailers to service providers are all looking for better ways to harness the power of social media platforms and quality content to make their marketing campaigns more successful and to attract more followers to their brand.
Lead generation is an increasingly important part of any estate agents marketing strategy. Reaching out to potential clients and encouraging them to make contact couldn’t be more essential as real estate agents strive to compete against the others in their local area for buyers and sellers. A great way to do this is to write a blog and use social media to raise brand awareness, to provide would-be clients with the information and advice that they seek, and thus to improve the profile of their agency brand.
With this in mind, countless estate agents all over the country, both online and high street, are working hard on developing effective marketing strategies that allow them to enhance their social media presence. By using Facebook, Instagram and other social media marketing outlets, they can get more followers, attract more interested people to their websites and, most importantly, increase their number of customers.
The Top 6 Questions all Estate Agents need Answering About Their Content Marketing Strategy
Most estate agents have heard about content marketing, but unfortunately, not all are aware of what a content marketing strategy really is. Even those who do have a basic grasp of its principles unfortunately often lack the knowledge to make their content marketing strategy successful.
A Quick Overview Of Content Marketing
It’s no wonder then that every agent has asked at one time or another what they can do to improve their content marketing, and, more to the point, how to harness the power of blog posts, social media and web content to reach their target audience more effectively.
How do you Promote an Estate Agent Business?
Stand out from the crowd!
In an ideal world, your real estate agency would be busy all the time! When the property market is buoyant, real estate agents find that buyers and sellers are contacting them consistently to find out about their services, while landlords and tenants should be listing and renting properties with you regularly.
However, this isn’t always the experience of every real estate agent. This is why having an effective real estate marketing strategy is so important and why generating successful marketing ideas is imperative for all estate agents out there today.
The world of estate agency marketing has come a long way over the past decade or so, and marketing ideas have advanced exponentially. Gone are the days of only relying on physical flyers, newspaper advertising and weekly leaflets about local properties. Instead, you’re more likely to find marketing tips that suggest you host a webinar, create an information video, dabble in email marketing, or raise brand awareness of your real estate agency and attract new potential clients by harnessing the power of Twitter, Facebook and other social media platforms.