Content For Estate Agents

Which Social Media Platforms Are Most Effective For Estate Agents?

Which Social Media Platforms Are Most Effective For Estate Agents?

Most estate agents these days are aware that digital marketing campaigns are a key component of their marketing strategy, and that social media platforms have a vital role to play. However, with so many different platforms to choose from, how do you know which ones are most effective? Maintaining one social media profile can be

How to Improve Local SEO For Estate Agents

How to Improve Local SEO for Estate Agents

These days, there’s nothing more important than being found online. Estate agents are operating within a highly competitive arena, and there are often several companies working within one locality. With this in mind, it’s crucial you develop a strong SEO strategy. Search engine optimisation is paramount when it comes to boosting your estate agency’s online

Can Content Give Estate Agents Social Proof?

Can Content Give Estate Agents Social Proof

Most estate agents will admit that they’re operating within a highly competitive marketplace. It’s no wonder, then, that it’s so important to elevate your online presence and raise awareness of your brand within your local area. Part of boosting your brand profile involves obtaining greater social proof, but how can you achieve this goal, and

Can Social Media Marketing For Estate Agents Really Sell Homes?

Can Social Media Marketing For Estate Agents Really Sell Homes?

As an estate agent, it’s very likely that your brand already has an active presence on social media platforms. However, simply having a profile on sites like Instagram and Facebook is no longer enough to really stand out from the crowd. If you’ve been wondering whether social media marketing can really sell homes, the answer

How To Be Less Forgettable! Could Influencer Marketing Be A Valuable Part Of My Real Estate Content Strategy?

How To Be Less Forgettable! Could Influencer Marketing Be A Valuable Part Of My Real Estate Content Strategy?

Creating and implementing an effective estate agency content strategy is crucial to achieving marketing success, but to obtain maximum ROI it’s essential for that content strategy to have multiple facets. One avenue you should consider exploring is influencer marketing. Most people have heard the term “influencer” these days, but you may not have thought about

The Benefits Of Introducing Storytelling Into Your Estate Agent Content

The Benefits of Introducing Storytelling to Your Estate Agent Content

No doubt you’re already aware of the importance of creating high-quality content for estate agents. However, you may not have realised just how vital the process of storytelling can be for the success of your real estate marketing strategy. The concept of storytelling for marketing purposes isn’t a new one, but it’s beginning to achieve

Is An Estate Agent Blog Really The Key To Boosting Your Brand Awareness?

Is an estate agent blog really the key to increasing brand awareness

If there’s one thing that most estate agents are aware of these days, it’s that the marketplace is an incredibly crowded one. Even the smallest towns have several estate agencies jostling for business, and getting your brand noticed can be challenging, especially when you’re up against big-name competitors. It isn’t surprising, then, that blogging is

A Guide to Content Creation for UK Real Estate Marketing

A Guide to Content Creation for UK Real Estate Marketing

Content creation is a buzzword for many top-notch marketing companies in the world today. While you may sometimes feel a little tired of hearing about it, there’s a reason it’s one of the most talked-about subjects in estate agent marketing today! In this article, we’ll provide a complete guide to content creation for UK real

Why Estate Agent Content Marketing FAILS – and How to Prevent It

Why-Estate-Agents-Content-Marketing-Fails

No one likes failure. Content marketing is one of those things where when it’s good, it’s great, but when it’s bad, it’s really, really bad! When you start a blog as part of your content marketing strategy, you have huge potential to gain new leads, boost your subscriber list, and build your brand awareness. But

Is Content Marketing Dead for Estate Agents?

Is content marketing dead for estate agents

Years ago, people on the ‘t’internet’ (as Peter Kay would say!) concluded that blogging had died a death. Fortunately, or unfortunately for them, that conclusion didn’t withstand the test of time. Actually, blogging has only grown in popularity since then, but its purpose has drastically changed from being something only students do while travelling the

Advantages and Disadvantages of Content Marketing for Estate Agents

Advantages & Disadvantages of Content Marketing

Unless you’ve been living under a rock, you’ll know that content marketing is a hot trend. As an estate agent, starting, and maintaining, your property blog is one of the best content marketing strategies you’ll come across. By creating and sharing one or two articles a week, you can generate more high-quality leads, grow your

Top 6 Real Estate Marketing Tools for UK Estate Agents

Top 6 Real Estate Marketing Tools for UK Estate Agents

Are you looking for more resources and tools to market your estate agency? While advertising your business physically (by having a high-street presence and distributing local flyers) tends to stay the same, online marketing for estate agents is constantly changing. To stay ahead of the game, you need the best resources and tools to help

6 Estate Agent Marketing Ideas for 2022: How to Win New Instructions

Estate Agent Marketing Ideas for 2022

Marketing is very nearly an estate agents’ entire job. Selling properties, building relationships, and winning new instructions is all a form of marketing – and it’s your day-to-day business! But everyone gets stumped for ideas occasionally – especially when it comes to online marketing and knowing how to promote your services on the web to

3 Reasons Why a Blog Can Help You Recruit Estate Agents

3 Reasons Why a Blog Can Help You Recruit Estate Agents

For estate agents, having a blog provides countless opportunities for success. It’s common knowledge that a blog can grow web traffic and win your agency new instructions. But did you know that it can also help you recruit great estate agency staff? In this article, we’ll explain why a blog can help you recruit estate

What is Funnel Marketing for Estate Agents? Here’s How to Do It

What is Funnel Marketing for Estate Agents? Here's How to Do It

Creating a marketing funnel for your estate agency is a crucial part of content marketing. With this marketing technique, you can win new instructions from sellers, buyers or landlords. And while not everyone that visits your blog will convert into a client, having an expert marketing funnel can provide a huge boost in your lead

Introducing An Additional Service: Content For Mortgage Advisors

Content For Mortgage Advisors

Well, yesterday! What can I say… What a day to be alive! After months of hard work, yesterday we were finally able to launch our additional content service. You may have seen our cryptic social media posts over the past week or so, and now all has been revealed and Content For Mortgage Advisors has

5 Reasons Why You Should Hire a Content Writer for Your Estate Agency

Reasons Why Your Estate Agency Needs a Content Writer

If you’re thinking about starting a blog for your estate agency, you may be wondering, “What exactly does a content writer do?” and, “Is hiring a copywriter worth it?”. You may even be asking yourself, “Can’t I just do it all myself?” These are excellent questions and you’re not alone in asking them. Outsourcing your

4 Persuasive Writing Tips for Estate Agents That Can Boost Sales

4 Persuasive Writing Tips for Estate Agents That Can Boost Sales

It doesn’t matter whether you’re writing a property listing or a blog post, your aim of the game is to inspire people to act. That’s why knowing how to write persuasively as an estate agent is crucial if you want to win new leads and make more sales. We know that writing (especially blog posts)

4 Content Marketing Ideas for Estate Agents for 2022

4 Content Marketing Ideas for Estate Agents for 2022

If you’re not practising content marketing for your estate agency in 2022, you’re missing a trick! One of the best lead generation strategies around is content marketing. But a good strategy requires good ideas. Unfortunately, knowing where to start with content marketing (or how to raise your game if you’ve been doing it for a