For estate agencies marketing can present a number of challenges, especially in the crowded digital marketplace that we’re faced with in 2021. Even the most talented professional can struggle to harness the power of the best sales tactics when it comes to promoting their property services. The key to success lies in effective lead generation …
For estate agents, knowing how to build up trust in your estate agency amongst potential clients couldn’t be more important for your business’s success. Agents who have unethical practices or who offer only a mediocre level of service will inevitably find that their customers will go elsewhere and, over time, their company will struggle and …
For any real estate agent today, finding an effective marketing strategy is paramount. There is no shortage of estate agents in the property industry, so to attract clients it couldn’t be more important to boost your rankings in the Google search engine results to get the edge over the competition. With this in mind, more …
These days, no business can succeed in the competitive online marketplace without a strong social media presence. Companies from retailers to service providers are all looking for better ways to harness the power of social media platforms and quality content to make their marketing campaigns more successful and to attract more followers to their brand. …
Most estate agents have heard about content marketing, but unfortunately, not all are aware of what a content marketing strategy really is. Even those who do have a basic grasp of its principles unfortunately often lack the knowledge to make their content marketing strategy successful. A Quick Overview Of Content Marketing It’s no wonder then …
Stand out from the crowd! In an ideal world, your real estate agency would be busy all the time! When the property market is buoyant, real estate agents find that buyers and sellers are contacting them consistently to find out about their services, while landlords and tenants should be listing and renting properties with you …
Having a real estate blog is essential if you want your estate agent business to be a success. However, coming up with blog ideas can present a challenge. Your first few blog posts may be a breeze to write but blogging ideas can become thin on the ground over time. When you write a blog, …
Property transactions can be very confusing, and for those who are in the market to buy or sell a home, the process of getting started can be intimidating and nerve-wracking. Fortunately, estate agents are in the perfect position to give them all the information that they need, and the best way to do that is …
Everyone wants to be the best agent in town, right? But what makes you the best? Is it having the most boards? Or the lowest fees? Giving the highest valuation? Or perhaps the most followers on social media? The truth is it’s none of these things. The way to be known as the best agent in …
Unfortunately, even in 2021, estate agents are still having to battle against the stereotypical image of the ‘sleazy’ salesperson who would sell their own grandmother for a commission! Don’t take offence, you know it’s true, even if you are not like that personally!
Of course, promoting your estate or lettings agency is very important, but being too ‘salesy’ is one of the fastest ways to put your potential customers off and it’s the same for every business, not just yours.
An unloved blog page is a very sad thing. It gives the impression that you have started something that you can’t be bothered to carry on with. That you just don’t care enough about your agency and your clients to keep them up to date with the latest news or offer them advice and information …
As you know, marketing is a huge part of business and the recommendation is that to get the maximum reach from your social media, you should be posting to all your platforms, multiple times, every single day. Now that’s a full-time job in itself!
This is largely due to the (mostly secret) algorithms that social media platforms use. They are configured to only show content to the top viewers on your page, meaning that your posts are likely only actually being viewed by a small percentage of your followers at any one time.
I had the absolute pleasure of being involved with Propertymark’s very first Power-Hour recently for #LearningTuesday. I spent a very pleasurable 60 minutes discussing over zoom how agency employees can be the key to every agency’s content marketing efforts, giving you that extra oomph by multiplying your reach.
Have you ever failed to take your own advice? I’m guessing you will say yes to this question, as most of us have been there at some point.
These past few weeks, I’ve done just that. I’ve fallen behind on everything that I know, more than anyone, is super important to my business and I should be doing WITHOUT FAIL.
But what is this thing that’s so important?
And I am not exempt from falling into this trap!
That sounds quite dramatic doesn’t it. But seriously, for example, if you steadily market your business day in day out, week in week out, and then one day you pretty much drop off the face of the earth, you will stop being visible faster than you can say ‘sold’ and you’ll immediately start to see a decline in leads.
It doesn’t matter what business you are in; creating and publishing fresh, engaging content is a necessary practice that should be done consistently.
Unfortunately, I see so many property professionals choosing to ignore the importance of content creation…because they don’t understand why content matters…and that makes me sad!
The comment I hear most often during my daily calls with estate agents and lettings agents is the issue of overcoming exactly what to create content about.
What topics should I cover?
Should my content be formal or informal?
How much should I write?
How often should I post?
To help you out, here are ten engaging content ideas that you can create content around today.
Just recently I’ve had lots of requests from savvy estate agents looking for content covering local area information.
So, I’ve listened and added a permanent new service to content for estate agents.
Each area guide I create is bespoke to your agency, fully branded and covers all the important information home movers require in easy to read format.
Watch my short video to learn more, order online or book a call with me to find out more!
Order Your Area Guide: https://contentfor.co.uk/area-guides-for-estate-agents/
Chat With Me: https://calendly.com/amandaobrien/15min
If this was a perfect world and all your estate agency marketing ideas worked as you thought they would, you would win instructions and sell houses simply by listing all the good stuff about your agency and your properties on your website, blog and social media platforms.
You know the type of thing I’m talking about:
You offer free valuations
You produce a brochure with a floorplan and photographs
You show prospective buyers around
You deal with offers
You progress the sale
You’ve got a database of waiting buyers
Did you know that most online searches are for information?
For example, did you realise that there are more than 1,900 searches per month in the UK for the term ‘moving house with cats’?
Or that 2,900 searches a month are for ‘van for moving’ and another 1,300 searches specifically for ‘luton 3.5 tonne van.’
As an estate or lettings agent the chances are that you’re probably not much of a writer. I appreciate that’s quite a sweeping statement and it’s not meant as an insult, it’s just that your skills probably lie elsewhere. That’s why you have chosen to be an estate agent, rather than a journalist, copywriter or any other role in the creative industry!
Nine out of 10 of you will have sat down to write a blog post, news piece or local area guide at some point during your estate agency career and found yourself still looking at a blank screen two hours later. And as you curse and get more frustrated, the harder it is to make the words flow!
Well, 2020 is almost over – and what a year it’s been so far! Who would have thought back in January when we had a whole bright new year to look forward to, that we would find ourselves dealing with a global coronavirus pandemic that has affected every one of us in some way or …
Although I’m a light sleeper, I usually manage to fall asleep fairly quickly. But last night my mind was racing. So many thoughts were running through my head that although I dropped off easily, I awoke in the early hours, my brain whizzing, working overtime.
I awoke at around 3.30am and it took me over two hours before I finally got back to sleep. When my alarm clock went off at 7am, I felt like I had only shut my eyes for a couple of minutes!
I was thinking about my work, which I adore, but a long list of things to do was forming, swirling around in my mind, and before I knew it, I felt a sense of crippling uncertainty overwhelm me that I just couldn’t shake.
Did you know that a fruit fly only lives for between 40 and 50 days? Imagine!
And did you know that for most estate and lettings agencies who start writing a blog, the lifespan of that blog is similar?
Let’s put this into perspective. That’s just over 7 weeks at best.
A fruit fly dies at just 7 weeks old because that’s what they do – it loves rotting fruit and lays several batches of eggs in that time, it’s sole aim to continue the fruit fly cycle. But they are pesky little things that don’t really serve any other purpose, apart from to be annoying (feel free to correct me if I’m wrong!)
But your blog on the other hand – well, not only does it serve a purpose, but unlike a fruit fly, it’s lifespan can be infinite if you allow it.