Watch the video: If you write your own blog posts you’ll know that it’s not really a task which can be completed in 10 minutes. You need to decide on a topic, do your research, fire up your creative juices, write your piece, edit it and upload it, and this can quite easily take hours out of your day. But, your business will really benefit from blogging, it’s an incredible marketing strategy, so, here’s a tip for you…
So many estate agents do not follow the very simple content marketing strategy that they profess to know all about.
What’s stopping you?
I have a theory that you’re not actually entirely uneducated or lazy, there’s another factor in play too.
And, that is patience.
Am I right?
Watch my recent chat on this topic with UK Property Journalist Christopher Watkin and then tell me your excuses – I’m interested to know!
If you don’t have a blog page on your website, you should. I can’t be any more blunt than that!
You know the reasons – you need to get regular, quality content out there and by blogging once or twice a week, you can do that.
However, if you haven’t organised your blog page yet, there’s no reason why you can’t utilise your social media accounts in the meantime, to ensure you consistently push content out whilst you get set up!
Watch the video: It’s hard to think up new ideas and posts every day, several times a day, and so generally, what happens is that you end up posting stuff that isn’t going to be helpful in bringing you more brand awareness or more leads.
And there’s one really common mistake that estate agents make when posting – and this applies to social media and blog content too.
So, what’s the crime?
If you are an estate agency and are worrying about your business, this is perfectly understandable and completely normal. The COVID-19 situation is new and unprecedented and we’re all a bit shell-shocked, wondering what to do next!
Well, right now, your website is your shop window and you must use it as one!
You know content marketing works, enabling you to become the go-to expert in your location, you know you should be driving organic leads to your website via engaging, relevant content published on your blog and you know it’s not a magic bullet, it’s a long term strategy.
So, here’s the question. What’s stopping you?
I want to talk about keywords! Essential, but enough to strike fear into any inexperienced writer!
The most common question I hear from business owners wanting to create their own content is “how many keywords should I use in a blog post?
That’s actually a really good question! So, typically there are 5 things you should ensure happens within your blog content if you want to target the correct keywords, and in the right way.
Watch the video: Words usually come easily to me but over the past few days I have been trying to find the right ones because there is one topic that is quite rightly dominating the feeds on all the social media platforms.
Of course, we are going to talk about it. We need to talk about it because the implications of coronavirus are huge both in a personal and business sense. Individually, locally, nationally, internationally and globally.
Every one of us is or will be affected by coronavirus one way or another.
So, is there a positive we can take in amongst all the worry, fear and stockpiling?
Watch the video: For any businesses out there wondering who reads blog posts and whether it’s a strategy you should consider for your business, I thought I’d explain.
Adding fresh, relevant, engaging content to your blog on at least a weekly basis cements your position as an authority in your industry and location. The more content you add, the greater the traction and you will start to be seen as an expert.
Watch the video: “Why do I need a blog page on my website?” is a question I get asked all the time, mainly because content creation doesn’t come naturally to most business owners, so they have a real need to know whether consistently publishing blog content is really worth their time and effort.
In this video, I’ll explain why your blog is a pivotal part of your overall content marketing strategy and can help you keep a steady stream of organic leads flowing to your website.