Content Marketing for Estate Agents: Trust the Process!

content for estate agents

The best piece of advice I have ever received was from someone I really looked up to many years ago when my children were small. I was juggling full-time employment and a part-time job alongside all the usual parental and household responsibilities!

This insightful piece of advice helped me leave my job, start my own business and over the past 15 years or so has stopped me wasting countless hours of my life going around in circles.

Looking back, it’s amazing how this piece of advice positively affected me. But it really did!

It was the early noughties, a time when selling on eBay was starting to prove to be a really lucrative opportunity for those who wanted to run their own business but couldn’t afford premises, staff and all the other things associated with going it alone. 

I had been selling on eBay for years – just random stuff that I didn’t want anymore – but I also had recently started importing products specifically to resell on eBay for a profit – and it eventually proved to be one of the best ideas I’d ever had!

Stay with me here as there’s a point to this story!

When I started listing my products, most of my friends and family completely poo-pooed the idea. In fact, they openly laughed at me, my big ideas and my dreams of an eBay empire.

But I knew what I wanted to achieve (financial independence, flexibility, and to be my own boss) and weirdly, I instinctively knew how to do it. So, I threw caution to the wind, quit my job and researched, sourced and listed more products on eBay.

Yes, a risky move!

I continued down this path for a little over 6 months, some months only making a few pounds, other months a few hundred pounds and God was it a hard slog! eBay is not known for keeping their goalposts steady! 

Despite my gargantuan efforts though, I just wasn’t earning enough to cover the bills. I was almost ready to give up and prove my friends and family right when I had a random encounter on Twitter (it was the go-to social media platform back then) with the person who was to give me the best piece of advice I’ve ever received.

I was told by a very wise man: ‘Trust the Process.’

So, with one last throw of the dice, I tweaked my listings, re-researched my keywords, revised my marketing plan and had faith in myself and my goal. I streamlined my listing and selling process until I had a refined method that after months of tweaking, was finally bringing consistent orders – and profit.  I was eventually selling hundreds of products a week and making a more than decent full-time income.

So, what did I do?

I wrote a book about it! 🤣

This progressed to me writing and hosting workshops and seminars – standing up and speaking in front of hundreds of people – creating home study courses and writing more books, so that others could leverage the power of eBay and in return gain financial freedom and flexibility away from the 9 to 5 grind.

I did this for many years – combining my selling skills with my passion for writing and my love of helping people become more successful on their chosen path. I was almost on the brink of giving up – yet I put trust in the process and believed that good times would come.

My decision later to concentrate on content creation only and leave eBay behind was a hard one, but I knew that I could make a success of my new path because I would once again trust in the process.

Now, here’s how this is relevant to you!

Becoming the expert estate agent in your area does not and will not happen overnight.

It doesn’t matter if you have had your name above the door of your estate agency for a week, a year, 10 years or 100 years. Without embarking on the process of instilling confidence, trust, reliability, empathy, professionalism and passion in your target audience, you will not progress.

Yet that process will take time. Weeks. Months.

All you need to do is show up, be consistent, publish great content, engage and be engaging!

Trust the process!

It’s advice that has stuck with me, and it has led me to bigger and better things!

What’s the best piece of advice you’ve ever been given?

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