Getting a maximum return on your content marketing investment couldn’t be more important for estate agents, and the key to that is building up a loyal and large following of readers who are ready and willing to promote your posts outside your existing network.
So, how can you achieve this goal? A top tip is to expand your blog topics beyond simply those relating to selling or buying homes. In other words, become less boring and reach a wider audience.
Of course, it makes sense for an estate agency blog to focus primarily on real estate topics, but there’s a lot to be said for broadening this niche to encompass other subject matter so that your agency becomes a comprehensive and interesting resource for readers to turn to for information, advice, and engagement.
That said, it’s still important to stay relevant to your target audience. Suddenly blogging about the inner workings of steam trains or the 5 best stars of musical theatre over the past decade would probably be counterintuitive!
However, there’s more to write about than simply trends in the real estate marketplace that will resonate with your estate agent blog readers. With this in mind, here are a few suggestions to point you in the right direction to expand your estate agent blog topics.
Why Write About A Wider Spectrum Of Topics?
The fundamental purposes of writing any business blog are to strengthen your company’s brand, put your content out there so new readers can see it, and connect effectively with a broader audience. Finding ways to reach more people is the first step toward converting them into paying clients, and writing about a wide spectrum of topics could be the ideal way to achieve that goal.
While posts and eGuides about selling and buying homes will connect with all those people searching for specific information, they are less likely to be widely shared on social media within a wider cross-section of people. You must bear in mind that not everyone who follows you on social media is considering moving house, so posts that are always solely property-related will not be relevant to these people.
But keeping those people engaged in the long-term with interesting and engaging content will keep you forefront and centre in their minds so that when the time comes to consider a move, your estate agency is their first port of call.
That’s the aim!
What Kind Of Diverse Subjects Can I Cover?
Do you need some inspiration to help you come up with engaging, diverse, and yet still relevant content for estate agents to cover? Here are some ideas:
- Tips to help your children cope with a move.
- Advice about where and how to make new friends when you relocate.
- Top organisation hacks for properties with limited storage.
- Is it worth investing in a hot tub for your home?
- How to take a greater role in your local community.
- The benefits of shopping locally.
- Guides to local areas for new residents.
These are just a few of the possibilities you might want to consider adding to your estate agent content strategy. As you can see, these are topics that have links to estate agency, but they cover something beyond the typical subject matter.
It’s fresh and exciting content like this that can make your blog even more shareable and help you boost awareness of your brand to a whole new level.
Get Expert Help
Content creation isn’t easy – especially when you’re busy running an estate agency. But that’s why our team at Content For Estate Agents exist: to help you create expert content for your blog and win new instructions in your sleep!