Estate Agents: Should You Spend Money to Make Money?

estate agents spend money to win more instructions

As you will know if you follow me on social media, I spent £1,209 on a new MacBook Pro last week!

I know it’s ridiculously expensive for what is essentially just a laptop, but let me say first of all, I don’t usually go around wasting my money on just anything.

However, when it came to this, I had to purchase it… and I have zero regrets!

Allow me to explain why I believe that this purchase was 100% worth it.

My whole business is built around creating content. This of course involves many hours of writing each week. But I don’t write with a pen and paper, although on occasion I will mix it up a little and let my trusty Jetstream pen do the work, so, many hours of typing on my laptop ensue.

I need equipment that is reliable, fast, easy to use and definitely not going to let me down.

Hence, why eight years ago, after too many years of relying on cheap laptops that regularly blew up, were slow, didn’t have the functionality and were generally just unreliable and hampering my productivity, I decided to switch to Apple.

Well, my life has never been the same since!

My original MacBook Pro has:

  • Seen the successful launch of two businesses.
  • Travelled to Spain, Portugal, France, America and Ireland.
  • Thrown its toys out of the pram and lost all my data.
  • Spent some time in the computer hospital.
  • Experienced my elation, frustration, blood, sweat and tears.

We’ve had our ups and downs but it’s been a constant companion!
The poor thing has taken quite a hammering over the years and it was exhausted.

It had become slower and slower and more reluctant to get going each morning, so I decided it was time for it to embrace retirement.

I knew I had made the right decision because …

… the ‘C’ decided to fall off the keyboard for the second time which immediately transformed my words into complete gobbledygook.

I think it was trying to tell me something.

But the point is that eight years ago I spent in excess of £1000 on my first MacBook, but I got what I paid for. More so, even! I reckon I used my MacBook every single day of those eight years, so it cost me roughly £2.92 per day!

And that’s why I had no qualms about shelling out £1,209 last week for an upgrade. I mean I could have bought a standard Lenovo for £549.99 and saved myself £659, but ultimately, I believe you get what you pay for, and I have paid for at least another eight years of reliable companionship.

So, what about you?

Are you reluctant to spend money on a product or service that in your heart you know will actually help your productivity rather than hampering it?

Are you not taking advantage of a product or service which can ultimately win you more instructions, simply because you don’t want to spend the money?

Take your content marketing strategy for example. You know, and I know that you need to add valuable content to your blog and social media consistently, and you need to regularly send out a newsletter to stay visible and make an impact.

This is what will make you stand out amongst your competitors.

But even though you know it’s important. Even though you know that implemented correctly a good content marketing strategy will make you look amazing and win you instructions, are you still reluctant to spend a few pounds each month on implementing it?

It was only after I purchased my original MacBook Pro that I appreciated the amount of time I had wasted, messing around with equipment that was under-par.

My productivity increased and it’s always a pleasure to sit down at my desk each morning.

And it still is.

Sometimes, you just need to get the resources in place by making the initial investment that will ultimately help your business grow.

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