Marketing your blog or news page requires patience, commitment and persistence for success. You cannot simply add a random post and then forget about it. You must continue updating your blog or news page and consistently market it so that it becomes popular and is known as the go to place for quality information that everyone wants to read.
With this in mind, here are our top five marketing techniques for your blog:
1. Interview people
Interviewing people or businesses relevant to your industry or niche and posting the content on your blog is an excellent way to market it. All your posts should be relevant, including any interviews that you might do. For example, if your target market is home movers, and you conducted an interview with the owner of a local removals firm, that would most definitely pertain to your market.
Keep your ears to the ground! If you hear or read about any news relevant to your industry, niche, products or services, be sure that you create content around the topic and post it. Everyone loves to read about news and events and readers of your content will appreciate you keeping up with current events or trends. The more current the better though. No one wants to read old news, so stay as current as possible.
3. Don’t plagiarise
Whilst great content is something that you will require for your blog or news page, you should also ensure that it is original content as well, either written by you or written for you. Plagiarism will get you into trouble with Google as well as the owner of the original content! So, be sure that all of your posts are those that you own the rights too and are allowed to use.
4. Create a Press Release
Press releases are an excellent way to market your blog. Sending out a press release or having one written for you can make your business go viral! You can get a professional press release written even on a small budget.
5. Respond to comments
If you blog or news page has comments switched on, pay attention to any comments made. Comments are an important aspect of marketing your blog so it’s vital you respond to any comments submitted. When you show that you are an actual person that can hold a conversation, you are showing others that you are real and that you really and truly have the best intentions for your business and the information you provide. Simply put, make sure that no comment goes unanswered.
Marketing your blog should be included in your wider marketing strategy. Just be sure to follow proven and tried techniques like those suggested and it will pay off.
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