How Estate Agents Can Plan Killer Content For 2022

How to Plan Killer Content for 2022

Are you already thinking about content for next year? If not, you should be!

The New Year always comes around quicker than we think. And since blog content is a marketing goldmine for estate agents, building a plan early is never a bad idea.

If you’re wondering where to start with creating a content plan for the year ahead, here is our four-step process to help you do things the right way.

1. Research Your Market

You probably already know who your target market is. But do you know what they’re looking for from your content?

Before you start creating a content plan, you need to get into the minds of your target audience and discover what it is they want from you. Consider running a few polls in the lead up to the New Year or creating questionnaires to learn more about what your audience is interested in.

2. Get Your Keywords

Keywords are what people type into search engines to find blog content like yours. If you want to plan killer content for the year ahead, you need to know what people are searching for on the web. Use online tools to find the best keywords for your niche. When choosing your keywords, think about the answers to your polls and what will relate to your target audience the most.

3. Add a Twist

Now you have your top keywords, it’s time to add your personal touches! Chances are, your competitors will be finding and using the same keywords as you. That’s why an important step in the content-planning process is to think of ways you can make your blog stand out from the crowd.

Create strategies for how you’re going to answer the questions people are typing into search engines that are unique to your brand. Think about how you can provide more value and make your content worth reading over anyone else’s.

4. Create a Content Calendar

A content calendar is a handy tool you can create to help you plan content and manage your blog long-term. A good content calendar is practical, easy to use and defines three main things – what, where and when you plan to post.

By having a content calendar for your estate agency, you can be more organised as a team, improve the quality (and effectiveness) of your blog and stay on top of your marketing goals.

Need Help?

Done right, content creation can grow your audience and help you reach new levels of lead generation. While this step-by-step guide can help, we know that managing a blog takes a lot of hard work and time (time that you may not always have as an estate agent!).

If you need help creating great content for your blog, we can help! Here at Content For Estate Agents, we make it easy for you to access high-quality blog content on-demand.

Get in touch today to book your discovery call or check out our available packages to learn more.

Register for our free weekly newsletter