How Often Should Estate Agents Blog?

How often should estate agents blog

The question, ‘How often should I blog?’ is possibly one of the most debated subjects on the internet.

Blogging has huge benefits for almost any business, especially estate agents. It has the potential to drive traffic to your website and help you generate more leads in the local area. But knowing how often to ‘do the blogging’ can be tricky.

If you’re wondering how often you should blog as an estate agent, here’s a guide on how to figure out your blogging frequency to boost your chances of success.

How Often Should You Blog?

There isn’t a straightforward answer to the question ‘How often should I blog?’. There’s a huge debate about whether posting every week, day or even multiple times a day is best for estate agent blogs.

Since search engines like to see a consistent and regular posting schedule, we think estate agents should publish on their blog at least once a week to achieve their lead generation goals. But since content is king and more content means more opportunities to drive traffic, many agencies require a more frequent blogging schedule.

The best way to figure out how often you should blog is to experiment with different frequencies and see what helps you achieve your specific goals.

How to Determine How Often You Should Blog
1.   Set Goals

Before you decide your blogging frequency, you need to determine what your goals are. Most estate agents’ main goal of blogging is to drive traffic to generate new leads. If this is the case, publishing new content several times a week is a good blogging frequency. However, if your goal is to demonstrate your expertise to an existing client base, a lower frequency of once a week may better suit your ambitions.

2.   Analyse Data

Once you’ve set your goals, it’s time to analyse the data you already have. If you’ve been blogging once a week, analyse whether it’s helped you achieve your goals. Look at things like how much traffic you’ve been getting and what your conversion rates are for things like newsletter subscriptions or online valuation bookings.

If you haven’t started a blog yet, speak to an expert for advice.

3.   Experiment

Experimentation is one of the best ways to figure out how often you should blog as an estate agent. If you’ve been blogging once a week, change your frequency and start blogging twice a week. After a few months have passed, evaluate the data and see what impact it’s made on helping you achieve your goals.

Keep experimenting until you’ve found a good blogging frequency that works for your business.

Need Help?

Do you need help defining your blogging strategy? Or do you need more content to fill your blog?

At Content For Estate Agents, we specialise in creating high-quality blog content on-demand that will keep your blog fresh and up to date as often as you need it.

Download your FREE trial article now or get in touch today to learn more about how we can help you achieve your content marketing goals.

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