These days, there’s nothing more important than being found online. Estate agents are operating within a highly competitive arena, and there are often several companies working within one locality. With this in mind, it’s crucial you develop a strong SEO strategy.
Search engine optimisation is paramount when it comes to boosting your estate agency’s online visibility. Around 50% of all Google searches are looking for local information, and over 85% of all users rely on the internet when seeking nearby businesses. Therefore, ensuring your brand appears at the top of the search engine results is the best way to drive traffic to your website and gain more clients.
To reach the top of the SERPs (Search Engine Results Pages) you need to hone your local SEO skills. So, here, we take a look at how you can work towards achieving this goal.
Local SEO For Estate Agents – What Is It?
If somebody is using a search engine to locate a business within a specific location, this is known as a “local search”. So, for example, if somebody enters “estate agents near me” into the Google search engine, that is a local search.
Local search engine optimisation (or SEO) is about optimising your visibility online so that you appear high up in the search result listings. This is especially true if you’re located in a large city or town with multiple estate agencies to choose from. Although it’s possible to pay for a Google ad and appear at the top of the listings that way, harnessing the power of local SEO achieves the same effect but without costing you a penny.
Claiming And Optimising Your Company’s Google My Business Listing
To get your estate agency business found online, you first need to complete your brand’s Google My Business listing. It’s a free tool that Google provides to give users the information they seek while also authenticating businesses. It’s obvious that Google will be more likely to share your company’s details if they’ve been verified, so you need to ensure they’re accurate, optimised, and complete.
Mobile Responsiveness Is Essential
Most people are using their smartphones to look for information online, especially if they’re seeking something local. Whether they’re trying to find the directions to your premises, read reviews or obtain your contact information, they’ll use your website while on the go. That’s why it’s essential to have a mobile responsive website that is easy to navigate, read, and scroll through on any type of device.
Adding Location Pages
Many estate agencies have multiple locations, so you should create a separate page for each one of these on your site. Location pages are useful for giving users details such as branch addresses, opening hours, phone numbers, parking details, and client testimonials, and can also give your local SEO a helpful boost.
Creating Local Content
Content marketing couldn’t be more important when it comes to driving more traffic to your estate agency website. While writing about a wide range of topics gets impressive results in terms of widening your brand’s reach, writing hyper-local content is an excellent way to boost your local SEO.
Local content could include topics such as:
- What people need to know if they’re selling or purchasing a property in the local area.
- Local property market updates
- In-depth local restaurant guides
- In-depth local area guides
- Articles about local events and attractions
- Overviews of local schools
Not only do subjects like these provide prospective clients with value, but they also boost your brand’s visibility within local searches.
Creating high-quality content can be challenging, but one of the best ways to ensure you’re maximising the full potential of your content marketing strategy is to use professionally-created blog posts and articles.
Click here to find out how you can get a free trial and benefit from an extensive library of professionally-written content created specifically to meet the needs of estate agents.