If there’s one thing that most estate agents are aware of these days, it’s that the marketplace is an incredibly crowded one.
Even the smallest towns have several estate agencies jostling for business, and getting your brand noticed can be challenging, especially when you’re up against big-name competitors. It isn’t surprising, then, that blogging is becoming increasingly popular for companies nationwide who want to stand out from the crowd.
When you incorporate a blog into your marketing strategy, you can benefit from instant brand exposure across a range of platforms including social media pages. An estate agent blog can be vital for building a strong brand identity and for raising greater brand awareness, but it’s crucial to ensure that the real estate content it showcases is of the highest quality.
Where Do I Start With Estate Agent Content Creation?
The starting point should always be creating content which interests and engages your target audience. Relevancy is key. You need to create articles that cover subjects that are connected to the products and services you offer so that consumers can gain a greater understanding of your brand and can connect with it on a deep level.
Most importantly, you need to establish your brand as a leading authority in its field so that those who read your content will recognise your expertise and seek out your advice and guidance whenever they need real estate information.
A good launching point is to consider the questions that your target audience is asking. You need to identify their pain points and seek to address them through the content that you provide. If you can earn a reputation for having the answers to their queries and the solutions to their problems, you can establish your brand authority effectively.
Adding SEO To Estate Agent Content
Once you’ve identified the topics that your prospective audience wants to know more about, the next step is to create articles and posts that cover the subject matter. However, simply sitting down and writing without careful research and planning is pointless. SEO (search engine optimisation) has a vital part to play in creating effective estate agency content. Without the right real estate keywords and phrases, your blog won’t rank in the search engine results, and, in turn, no potential clients will be able to find your website. Research is vital to determine the most appropriate keywords to add to your content, and careful thought needs to be put into placing them correctly to achieve the desired effects.
With good SEO, your blog can rank at the top of the SERPs, and not only will this give your website the best possible chance of being discovered by qualified leads, but it also creates an impression of your brand as being a top player within the sector. As a result, your brand awareness gets another valuable boost.
Creating Shareable Estate Agency Content
Professionally crafted and well-written blog posts and eGuides are ripe for sharing on social media and this, too, has a key role in raising awareness and interest in your brand.
When you publish engaging, relevant, and interesting content on your estate agency blog, it is likely to be shared by readers via social media amongst their friends, family, acquaintances, and wider social networks, thus expanding your brand’s reach still further.
It’s clear, then, that launching a real estate blog is something your agency should consider. With a regular stream of quality posts covering relevant topics, you can help put your brand at the forefront of consumers’ minds.
Get Expert Help
Content creation isn’t easy – especially when you’re busy running an estate agency. But that’s why our team at Content For Estate Agents exist: to help you create expert content for your blog and win new instructions in your sleep!