Most estate agents have heard about content marketing, but unfortunately, not all are aware of what a content marketing strategy really is. Even those who do have a basic grasp of its principles unfortunately often lack the knowledge to make their content marketing strategy successful. A Quick Overview Of Content Marketing It’s no wonder then …
How attractive are you? How interesting are you?
I bet you’d give yourself a solid 8 out of 10, maybe even more?
Now, how did you actually reach that score?
It was most likely based on how you see yourself when you look in the mirror along with how you think your friends and relations see you. You will also have taken into account how interesting you think you are based on the number and type of friends you have and how often they want to hang out with you.
But do you notice one thing here?
You know content marketing works, enabling you to become the go-to expert in your location, you know you should be driving organic leads to your website via engaging, relevant content published on your blog and you know it’s not a magic bullet, it’s a long term strategy.
So, here’s the question. What’s stopping you?
I want to talk about keywords! Essential, but enough to strike fear into any inexperienced writer!
The most common question I hear from business owners wanting to create their own content is “how many keywords should I use in a blog post?
That’s actually a really good question! So, typically there are 5 things you should ensure happens within your blog content if you want to target the correct keywords, and in the right way.
How many times recently has a new property come to market, and you’ve been disappointed to find that your estate agency didn’t even get the opportunity to value it?
It’s frustrating when this happens, but there is a simple strategy you can put into practice to ensure vendors call on you as the go-to agent in the area as soon as they are ready to sell.
Watch the video: For any businesses out there wondering who reads blog posts and whether it’s a strategy you should consider for your business, I thought I’d explain.
Adding fresh, relevant, engaging content to your blog on at least a weekly basis cements your position as an authority in your industry and location. The more content you add, the greater the traction and you will start to be seen as an expert.
I speak with estate agency owners every day, and pretty much every one of you admits that you know exactly how important it is to regularly update your blog or news page. You also admit that it’s so time-consuming, not only to produce but to constantly think of ideas for content, that you often push the task to the bottom of the pile.
As a savvy estate agent, you will already know that content marketing is a super important long-term strategy for increasing your estate agency’s reach, exposure and of course attracting new clients organically. All you’ve got to do is post a few short articles on your news or blog page and you’ll be attracting leads quicker than you can shout ‘house’…right?
I read somewhere, at some point in my life, that the average blog has the lifespan of a fruit fly! I have no idea where I read that delightful snippet, but I do know that I googled how long a fruit fly lives for and this random fact has stuck in my head ever since. A fruit fly only lives for between…
contentforestateagents was born simply out of our genuine frustration at the lack of high quality on-demand content available to help small businesses promote themselves online. With more than 14 years of running a small business, we know first hand that there are times when as the ‘wearer of many hats’ you simply cannot devote time to every aspect of your business.