Although I’m a light sleeper, I usually manage to fall asleep fairly quickly. But last night my mind was racing. So many thoughts were running through my head that although I dropped off easily, I awoke in the early hours, my brain whizzing, working overtime.
I awoke at around 3.30am and it took me over two hours before I finally got back to sleep. When my alarm clock went off at 7am, I felt like I had only shut my eyes for a couple of minutes!
I was thinking about my work, which I adore, but a long list of things to do was forming, swirling around in my mind, and before I knew it, I felt a sense of crippling uncertainty overwhelm me that I just couldn’t shake.
From my frequent conversations with property professionals, I know you may be one of many estate agents who have issues creating content for your blog, newsletter or social media that actually engages with your target audience and makes you stand out as an expert.
The truth is, it’s just not as easy as it looks!
I was thinking about this over the weekend and so I thought I would help you out by giving you my seven best tips for creating genuinely engaging and interesting content for your target audience – home movers!
When was the last time you learned a new word?
In fact, I’ll rephrase that, when was the last time you learned a new word and then actually used it as part of your vocabulary?
I’m guessing it’s been a while, because generally, in our day to day lives we don’t encounter new words all that often. If we do and we don’t know what they mean, we forget them.
If you don’t have a blog page on your website, you should. I can’t be any more blunt than that!
You know the reasons – you need to get regular, quality content out there and by blogging once or twice a week, you can do that.
However, if you haven’t organised your blog page yet, there’s no reason why you can’t utilise your social media accounts in the meantime, to ensure you consistently push content out whilst you get set up!
Blogging is not just for fun anymore! More and more businesses are realizing the benefits of owning an up to date, interesting and engaging blog or news page and utilizing it as a wider part of their content marketing strategy as a way of promoting their businesses and products.
In this digital age, the need to ensure a constant stream of traffic to your website is crucial and what better way than to create a blog or a news page.