An unloved blog page is a very sad thing. It gives the impression that you have started something that you can’t be bothered to carry on with. That you just don’t care enough about your agency and your clients to keep them up to date with the latest news or offer them advice and information …
If this was a perfect world and all your estate agency marketing ideas worked as you thought they would, you would win instructions and sell houses simply by listing all the good stuff about your agency and your properties on your website, blog and social media platforms.
You know the type of thing I’m talking about:
You offer free valuations
You produce a brochure with a floorplan and photographs
You show prospective buyers around
You deal with offers
You progress the sale
You’ve got a database of waiting buyers
The best piece of advice I have ever received was from someone I really looked up to many years ago when my children were small. I was juggling full-time employment and a part-time job alongside all the usual parental and household responsibilities!
This insightful piece of advice helped me leave my job, start my own business and over the past 15 years or so has stopped me wasting countless hours of my life going around in circles.
Looking back, it’s amazing how this piece of advice positively affected me. But it really did!