I chat with Ebs Turner from Prop Media about content for estate agents and my property pet peeves!
From my frequent conversations with property professionals, I know you may be one of many estate agents who have issues creating content for your blog, newsletter or social media that actually engages with your target audience and makes you stand out as an expert.
The truth is, it’s just not as easy as it looks!
I was thinking about this over the weekend and so I thought I would help you out by giving you my seven best tips for creating genuinely engaging and interesting content for your target audience – home movers!
I lost five subscribers last week. Here’s why.
I send my weekly newsletter to my list every Tuesday. It always contains a helpful tip, a relevant little story or some piece of information that I feel will benefit subscribers in some way. There’s never a huge amount of waffle. It’s always an important message written to make the reader sit up, take notice and make them think. Sometimes, I hope my emails may even provide a little entertainment on a dull day!
Anyway, last Tuesday, I sent my newsletter out with the subject line…
I recently regaled you with the sorry saga of my recent encounter with a local estate agent during our quest to purchase a buy to let property.
Last week I regaled you with the sorry saga of my recent encounter with a local estate agent during our quest to purchase a buy to let property.
Secondly, I am genuinely sad to report that the whole buy to let debacle continued to unfold…
My husband and I (oooh I sound like the Queen!) are currently looking to purchase a property in our local area which we intend to rent out.
We’ve been keeping a keen eye on what’s coming to market, and I must say, it’s fantastic that there are so many potential properties around at the moment. Pretty much every estate agent I have spoken to recently tells me they are flat out, and I am genuinely delighted for the industry after what has been a pretty hairy few months!
Last week I received an email from an estate agent which contained a very important question.
The agent simply asked me why I send emails to him, but never explain in those emails what my services are or how much I charge?
So, I thought I would explain that there’s a very good reason why I don’t ram my services down my subscribers throats every week. If I did, I’m pretty sure they would hit the unsubscribe link without hesitation.
How helpful have you been to your clients these past few months? No, really, I mean if you take a proper good, long look at yourself and your agency, have you been, and do you continue to be as helpful as you can possibly be when it comes to your clients?
I’m interested to know because there was an article that caught my eye in the Property Reporter newsletter last week which stated:
“According to new research by home setup service, Just Move In, an overwhelming 69% of the nation feel that estate agents should do more to help them during the stressful process of moving between homes.”
Woah! 69% is not a small percentage…
You’re a fantastic estate agent, right? Of course you are. Or, you think you are.
But how does your target audience see you? Or, do they see you at all?
Each day you show up, and you run your agency. You collect leads from property portals, and you duly go to booked valuations.
Depending on your workload you work early, you work late, you work weekends, you add your market share stats and data to your website so that everyone can see how amazing you are. You give yourself a well-deserved pat on the back at the end of the week for all the hard work and the hours you are putting in.
When was the last time you learned a new word?
In fact, I’ll rephrase that, when was the last time you learned a new word and then actually used it as part of your vocabulary?
I’m guessing it’s been a while, because generally, in our day to day lives we don’t encounter new words all that often. If we do and we don’t know what they mean, we forget them.
Let me tell you a little story.
Recently I was involved in an interesting conversation on social media. The original post wasn’t mine, but the debate was about whether estate agents should be bragging about how many viewings, market appraisals and sales they have completed during lockdown.
The consensus was that during these unprecedented times, bragging is not a good look – not for any business – and content should be sensitive.
Then an estate agent, who shall remain nameless, pops up with this little gem – and I’m going to quote this word for word…
If you don’t have a blog page on your website, you should. I can’t be any more blunt than that!
You know the reasons – you need to get regular, quality content out there and by blogging once or twice a week, you can do that.
However, if you haven’t organised your blog page yet, there’s no reason why you can’t utilise your social media accounts in the meantime, to ensure you consistently push content out whilst you get set up!
As an estate agent, you know you need to get some decent blog content published on your website! You may even have done some research recently and decided on some subject matter. You may even have sat, poised over your keyboard ready, but unable to make a start.
How many words do I need to write?
How long is this going to take me?
Watch the video: Discover the five steps you should take to capture the attention of your target audience with your blog content, keep them engaged and ensure they take action. Learn why content marketing requires you to play the long game. Impart knowledge. Build trust. Become the go-to expert.