content for estate agents

5 Ways to Repurpose Your Blog Content

5 Ways to Repurpose Your Blog

If you already create your own blog content, you’ll know that it’s not a task which can be completed in 10 minutes flat.

You need to decide on a topic
Do your research
Fire up your creative juices
Write your piece
Edit and upload

Estate Agents: Make Your Content Marketing a Mighty Tool

content for estate agents

The biggest business risk I took was when I ditched the direction my business had been going in for almost 15 years and chose to start a completely new business, from scratch.

It was either I choose to take the risk or choose to stay safe. Two reasonably straightforward options on the surface, I suppose. But staying safe would have involved winding up my original business and going to work for someone else.

That scenario filled me so much horror, I can’t even tell you!

The Three Biggest Mistakes Estate Agents Make

the three big mistakes estate agents make

Following on from last weeks blog post, I want to share with you three of the biggest marketing mistakes you absolutely must avoid if you want your estate agency to succeed. Becoming the go-to estate agent in your area is crucial and winning more instructions is within your reach!

I have helped hundreds of estate agents understand why content is key and in the process of doing so I have noticed that the SAME three mistakes crop up time and again.

So, the best thing you can do now is save yourself from wasting another minute by learning from the past mistakes of those other estate agents!

The Truth About Content for Estate Agents

the truth about content for estate agents

From my frequent conversations with property professionals, I know you may be one of many estate agents who have issues creating content for your blog, newsletter or social media that actually engages with your target audience and makes you stand out as an expert.

The truth is, it’s just not as easy as it looks!

I was thinking about this over the weekend and so I thought I would help you out by giving you my seven best tips for creating genuinely engaging and interesting content for your target audience – home movers!

Are Estate Agents Lazy…or Just Uneducated?

are estate agents lazy or uneducated when it comes to content marketing?

So many estate agents do not follow the very simple content marketing strategy that they profess to know all about.

What’s stopping you?

I have a theory that you’re not actually entirely uneducated or lazy, there’s another factor in play too.

And, that is patience.

Am I right?

Watch my recent chat on this topic with UK Property Journalist Christopher Watkin and then tell me your excuses – I’m interested to know!

4 Things Every Estate Agent Needs to Know About Content Marketing

4 Things Every Estate Agent Needs to Know About Content Marketing

As you can imagine, my inbox is pretty busy with questions and requests from estate agents. Creating content for estate agents is my niche, and I like to stick to giving help and advice on what I’m good at!

Since Covid-19 rampaged through our lives, a considerable number of estate agents have woken up to the power of marketing their agency through online content, in fact, I would go so far as to say that Covid-19 has actually dragged a few estate agents into the 21st century at last. Not without some kicking and screaming though.

Estate Agents: What is the Value of Blog Content?

estate-agents-the-value-of-your-blog-post

I was chatting with an estate agent based in the North of England last week about his blog which, in fairness, he does publish posts on…sporadically…when he has time…and when he can think of something to write about! So, we were talking about the value of blog content and he said: “But I published an

Estate Agents: Is This a Touchy Subject?

content for estate agents

Last week I received an email from an estate agent which contained a very important question.

The agent simply asked me why I send emails to him, but never explain in those emails what my services are or how much I charge?

So, I thought I would explain that there’s a very good reason why I don’t ram my services down my subscribers throats every week. If I did, I’m pretty sure they would hit the unsubscribe link without hesitation.

Estate Agents: Woo-Hoo! Stamp Duty Holiday 🏡 ⛱

At last, there has been some good news for the estate agency industry, with Chancellor Rishi Sunak announcing a Stamp Duty holiday on residential purchases of £500,000 or less in England and Northern Ireland until March 2021.

So, being in the property industry, how do you feel about this?

Estate Agents: 7 Things Your Customers Want to Know Right Now

7 Things Your Customers Want to Know Right Now

If lockdown has done one thing, it has highlighted the necessity for estate agents to increase their online presence. In fact, this has been underlined not just for estate agents, but for every business that until these last few strange months may have been lacking somewhat when it came to their digital arsenal.

I’m not just talking about having a website though. Any estate agency can have a website.

Actually, I’ll rephrase that. Any estate agency can have a pretty website.

No, that’s still not quite right. I’ll try again. Any estate agency can have a pretty invisible website.

Just because you have a website showcasing your listings, this doesn’t automatically guarantee your visibility online.

Estate Agents: How Attractive is Your Website?

How attractive are you? How interesting are you?

I bet you’d give yourself a solid 8 out of 10, maybe even more?

Now, how did you actually reach that score?

It was most likely based on how you see yourself when you look in the mirror along with how you think your friends and relations see you. You will also have taken into account how interesting you think you are based on the number and type of friends you have and how often they want to hang out with you.

But do you notice one thing here?

Estate Agents: How to help home movers!

estate-agents-you-can-help-home-movers

How helpful have you been to your clients these past few months? No, really, I mean if you take a proper good, long look at yourself and your agency, have you been, and do you continue to be as helpful as you can possibly be when it comes to your clients?

I’m interested to know because there was an article that caught my eye in the Property Reporter newsletter last week which stated:

“According to new research by home setup service, Just Move In, an overwhelming 69% of the nation feel that estate agents should do more to help them during the stressful process of moving between homes.”

Woah! 69% is not a small percentage…

Estate Agents: Are you Playing the Long Game?

estate_agents_are-you-playing-the-long-game

You’re a fantastic estate agent, right? Of course you are. Or, you think you are.

But how does your target audience see you? Or, do they see you at all?

Each day you show up, and you run your agency. You collect leads from property portals, and you duly go to booked valuations.

Depending on your workload you work early, you work late, you work weekends, you add your market share stats and data to your website so that everyone can see how amazing you are. You give yourself a well-deserved pat on the back at the end of the week for all the hard work and the hours you are putting in.

Estate Agents in competition: How do you feel?

estate agents how do you feel about your competitors

I was chatting with a long-standing client recently. She runs a very successful estate agency in the South East, and we generally enjoy a bit of chit-chat before we talk business! This recent catch-up was no exception, and she was obviously desperate to tell me ‘a funny story’ about how one of her competitors had quite recently tried to sabotage her reputation by publicly bringing her credentials into question.

I mean, I wouldn’t say that’s funny – more rude and disrespectful!

Estate Agents: It’s not all about you!

When was the last time you learned a new word?

In fact, I’ll rephrase that, when was the last time you learned a new word and then actually used it as part of your vocabulary?

I’m guessing it’s been a while, because generally, in our day to day lives we don’t encounter new words all that often. If we do and we don’t know what they mean, we forget them.

12 Reasons Properties will Come to Market This Week

Over the bank holiday weekend, my husband received news that his employer has extended its staff furlough scheme until the 31st of July. He works in the financial sector for an estate agency, and so we guess that they will keep him in this furloughed position until mortgage momentum starts gathering again.

Following this news, I was reflecting on the large number of people who are still furloughed or are working from home on full or reduced hours. And this got me thinking! This is a massive opportunity for people to reflect on their lifestyles properly during this time.

“If content marketing is so great, why isn’t every estate agent doing it?”

estate_agents_update_your_blog

So, the telephone conversation went something like this:

Estate Agent: “With the property market coming back to life, I need to attract more people to my agency.”

Me: “Great. I can help with that. What’s your current strategy?”

Estate Agent: “Strategy? Erm…well, I’m on all the portals obviously. Right Move, Zoopla and so on, and I post my market share figures on my social media accounts a few times a month so that people know that we’re the best in the business. Oh, and, I do door drops, not at the moment obviously, what with the coronavirus, but I’ll get back to doing that again soon.”

Estate Agents: What is the best content for you to post online?

estate-agents-is-this-funny

Let me tell you a little story.

Recently I was involved in an interesting conversation on social media. The original post wasn’t mine, but the debate was about whether estate agents should be bragging about how many viewings, market appraisals and sales they have completed during lockdown.

The consensus was that during these unprecedented times, bragging is not a good look – not for any business – and content should be sensitive.

Then an estate agent, who shall remain nameless, pops up with this little gem – and I’m going to quote this word for word…

Content Matters: No Blog Yet? No Problem!

No blog yet? No problem!

If you don’t have a blog page on your website, you should. I can’t be any more blunt than that!

You know the reasons – you need to get regular, quality content out there and by blogging once or twice a week, you can do that.

However, if you haven’t organised your blog page yet, there’s no reason why you can’t utilise your social media accounts in the meantime, to ensure you consistently push content out whilst you get set up!

Estate Agents: Business just got personal!

estate_agents_branding

I don’t know about you, but I do my absolute best thinking when I’m out walking the dog or immersed in exercise. And yesterday was no exception. Out in the spring sunshine, I was wandering and pondering, and I thought to myself, why are so many estate agencies named after their owners or directors?

Content Matters: What’s the biggest mistake estate agents make when posting on social media?

what's the biggest mistake estate agents make when posting on social media?

Watch the video: It’s hard to think up new ideas and posts every day, several times a day, and so generally, what happens is that you end up posting stuff that isn’t going to be helpful in bringing you more brand awareness or more leads.

And there’s one really common mistake that estate agents make when posting – and this applies to social media and blog content too.

So, what’s the crime?

Estate Agents: Are you normal?

estate agents it's time for a new normal

So here we are, in week five of lockdown! Who would have thought it?

If you’re anything like me, you will have moments of complete clarity, where you accept the coronavirus situation and get on with it, and other moments, more extreme moments, where you have a complete wobble and think:

‘What the hell is this? How did we get to this point where we can’t leave our homes, our businesses are closed, and everything is just in limbo?’