I had the absolute pleasure of being involved with Propertymark’s very first Power-Hour recently for #LearningTuesday. I spent a very pleasurable 60 minutes discussing over zoom how agency employees can be the key to every agency’s content marketing efforts, giving you that extra oomph by multiplying your reach.
Well, 2020 is almost over – and what a year it’s been so far! Who would have thought back in January when we had a whole bright new year to look forward to, that we would find ourselves dealing with a global coronavirus pandemic that has affected every one of us in some way or …
The biggest business risk I took was when I ditched the direction my business had been going in for almost 15 years and chose to start a completely new business, from scratch.
It was either I choose to take the risk or choose to stay safe. Two reasonably straightforward options on the surface, I suppose. But staying safe would have involved winding up my original business and going to work for someone else.
That scenario filled me so much horror, I can’t even tell you!
Following on from last weeks blog post, I want to share with you three of the biggest marketing mistakes you absolutely must avoid if you want your estate agency to succeed. Becoming the go-to estate agent in your area is crucial and winning more instructions is within your reach!
I have helped hundreds of estate agents understand why content is key and in the process of doing so I have noticed that the SAME three mistakes crop up time and again.
So, the best thing you can do now is save yourself from wasting another minute by learning from the past mistakes of those other estate agents!
I wanted to bring to light a mistake that many estate agents have been making, despite trying their best not to!
I see so many estate agents running into problems when it comes to creating and publishing content because of this one grave mistake.
I know that you read my blog posts because you are interested in learning how to get organic leads and win more instructions, so I felt that I had to write this to ensure that you do not do this at all costs.
As you will know if you follow me on social media, I spent £1,209 on a new MacBook Pro last week!
I know it’s ridiculously expensive for what is essentially just a laptop, but let me say first of all, I don’t usually go around wasting my money on just anything.
However, when it came to this, I had to purchase it… and I have zero regrets!
Here’s why…
From my frequent conversations with property professionals, I know you may be one of many estate agents who have issues creating content for your blog, newsletter or social media that actually engages with your target audience and makes you stand out as an expert.
The truth is, it’s just not as easy as it looks!
I was thinking about this over the weekend and so I thought I would help you out by giving you my seven best tips for creating genuinely engaging and interesting content for your target audience – home movers!
So many estate agents do not follow the very simple content marketing strategy that they profess to know all about.
What’s stopping you?
I have a theory that you’re not actually entirely uneducated or lazy, there’s another factor in play too.
And, that is patience.
Am I right?
Watch my recent chat on this topic with UK Property Journalist Christopher Watkin and then tell me your excuses – I’m interested to know!
I recently regaled you with the sorry saga of my recent encounter with a local estate agent during our quest to purchase a buy to let property.
Last week I regaled you with the sorry saga of my recent encounter with a local estate agent during our quest to purchase a buy to let property.
Secondly, I am genuinely sad to report that the whole buy to let debacle continued to unfold…
My husband and I (oooh I sound like the Queen!) are currently looking to purchase a property in our local area which we intend to rent out.
We’ve been keeping a keen eye on what’s coming to market, and I must say, it’s fantastic that there are so many potential properties around at the moment. Pretty much every estate agent I have spoken to recently tells me they are flat out, and I am genuinely delighted for the industry after what has been a pretty hairy few months!