Did you know that a fruit fly only lives for between 40 and 50 days? Imagine!
And did you know that for most estate and lettings agencies who start writing a blog, the lifespan of that blog is similar?
Let’s put this into perspective. That’s just over 7 weeks at best.
A fruit fly dies at just 7 weeks old because that’s what they do – it loves rotting fruit and lays several batches of eggs in that time, it’s sole aim to continue the fruit fly cycle. But they are pesky little things that don’t really serve any other purpose, apart from to be annoying (feel free to correct me if I’m wrong!)
But your blog on the other hand – well, not only does it serve a purpose, but unlike a fruit fly, it’s lifespan can be infinite if you allow it.
The biggest business risk I took was when I ditched the direction my business had been going in for almost 15 years and chose to start a completely new business, from scratch.
It was either I choose to take the risk or choose to stay safe. Two reasonably straightforward options on the surface, I suppose. But staying safe would have involved winding up my original business and going to work for someone else.
That scenario filled me so much horror, I can’t even tell you!
I wanted to bring to light a mistake that many estate agents have been making, despite trying their best not to!
I see so many estate agents running into problems when it comes to creating and publishing content because of this one grave mistake.
I know that you read my blog posts because you are interested in learning how to get organic leads and win more instructions, so I felt that I had to write this to ensure that you do not do this at all costs.
From my frequent conversations with property professionals, I know you may be one of many estate agents who have issues creating content for your blog, newsletter or social media that actually engages with your target audience and makes you stand out as an expert.
The truth is, it’s just not as easy as it looks!
I was thinking about this over the weekend and so I thought I would help you out by giving you my seven best tips for creating genuinely engaging and interesting content for your target audience – home movers!
I lost five subscribers last week. Here’s why.
I send my weekly newsletter to my list every Tuesday. It always contains a helpful tip, a relevant little story or some piece of information that I feel will benefit subscribers in some way. There’s never a huge amount of waffle. It’s always an important message written to make the reader sit up, take notice and make them think. Sometimes, I hope my emails may even provide a little entertainment on a dull day!
Anyway, last Tuesday, I sent my newsletter out with the subject line…