I recently regaled you with the sorry saga of my recent encounter with a local estate agent during our quest to purchase a buy to let property.
Last week I regaled you with the sorry saga of my recent encounter with a local estate agent during our quest to purchase a buy to let property.
Secondly, I am genuinely sad to report that the whole buy to let debacle continued to unfold…
You’re a fantastic estate agent, right? Of course you are. Or, you think you are.
But how does your target audience see you? Or, do they see you at all?
Each day you show up, and you run your agency. You collect leads from property portals, and you duly go to booked valuations.
Depending on your workload you work early, you work late, you work weekends, you add your market share stats and data to your website so that everyone can see how amazing you are. You give yourself a well-deserved pat on the back at the end of the week for all the hard work and the hours you are putting in.
Watch the video: It’s hard to think up new ideas and posts every day, several times a day, and so generally, what happens is that you end up posting stuff that isn’t going to be helpful in bringing you more brand awareness or more leads.
And there’s one really common mistake that estate agents make when posting – and this applies to social media and blog content too.
So, what’s the crime?
As a savvy estate agent, you will already know that content marketing is a super important long-term strategy for increasing your estate agency’s reach, exposure and of course attracting new clients organically. All you’ve got to do is post a few short articles on your news or blog page and you’ll be attracting leads quicker than you can shout ‘house’…right?
Watch the video: Writing a blog post can be daunting! It’s hard to know where to start, how many words to write, what you should actually include in your post. So to help you get started here are the seven elements you need to keep in mind when you learn how to write a blog post.
As an estate agent, you know you need to get some decent blog content published on your website! You may even have done some research recently and decided on some subject matter. You may even have sat, poised over your keyboard ready, but unable to make a start.
How many words do I need to write?
How long is this going to take me?
Watch the video: If you write your own blog posts you’ll know that it’s not really a task which can be completed in 10 minutes. You need to decide on a topic, do your research, fire up your creative juices, write your piece, edit it and upload it, and this can quite easily take hours out of your day. But, your business will really benefit from blogging, it’s an incredible marketing strategy, so, here’s a tip for you…
I read somewhere, at some point in my life, that the average blog has the lifespan of a fruit fly! I have no idea where I read that delightful snippet, but I do know that I googled how long a fruit fly lives for and this random fact has stuck in my head ever since. A fruit fly only lives for between…
Watch the video: Discover the five steps you should take to capture the attention of your target audience with your blog content, keep them engaged and ensure they take action. Learn why content marketing requires you to play the long game. Impart knowledge. Build trust. Become the go-to expert.
Watch the Video: Discover the best form of content marketing for independent businesses, and the benefits this strategy can bring.
I’m sorry to break this to you, but if you are regularly posting articles or other content on your website detailing your agencies’ latest property statistics and data, this is likely to be the very reason why you are not attracting as many clients as you would like.