It doesn’t matter what business you are in; creating and publishing fresh, engaging content is a necessary practice that should be done consistently.
Unfortunately, I see so many property professionals choosing to ignore the importance of content creation…because they don’t understand why content matters…and that makes me sad!
The comment I hear most often during my daily calls with estate agents and lettings agents is the issue of overcoming exactly what to create content about.
What topics should I cover?
Should my content be formal or informal?
How much should I write?
How often should I post?
To help you out, here are ten engaging content ideas that you can create content around today.