estate agents

5 Ways to Repurpose Your Blog Content

5 Ways to Repurpose Your Blog

If you already create your own blog content, you’ll know that it’s not a task which can be completed in 10 minutes flat.

You need to decide on a topic
Do your research
Fire up your creative juices
Write your piece
Edit and upload

Content Marketing for Estate Agents: Trust the Process!

content for estate agents

The best piece of advice I have ever received was from someone I really looked up to many years ago when my children were small. I was juggling full-time employment and a part-time job alongside all the usual parental and household responsibilities!

This insightful piece of advice helped me leave my job, start my own business and over the past 15 years or so has stopped me wasting countless hours of my life going around in circles.

Looking back, it’s amazing how this piece of advice positively affected me. But it really did!

Estate Agents: Make Your Content Marketing a Mighty Tool

content for estate agents

The biggest business risk I took was when I ditched the direction my business had been going in for almost 15 years and chose to start a completely new business, from scratch.

It was either I choose to take the risk or choose to stay safe. Two reasonably straightforward options on the surface, I suppose. But staying safe would have involved winding up my original business and going to work for someone else.

That scenario filled me so much horror, I can’t even tell you!

Estate Agents: Avoid this at all costs!

estate agents avoid at all costs

I wanted to bring to light a mistake that many estate agents have been making, despite trying their best not to!

I see so many estate agents running into problems when it comes to creating and publishing content because of this one grave mistake.

I know that you read my blog posts because you are interested in learning how to get organic leads and win more instructions, so I felt that I had to write this to ensure that you do not do this at all costs.

Estate Agents: Should You Spend Money to Make Money?

estate agents spend money to win more instructions

As you will know if you follow me on social media, I spent £1,209 on a new MacBook Pro last week!

I know it’s ridiculously expensive for what is essentially just a laptop, but let me say first of all, I don’t usually go around wasting my money on just anything.

However, when it came to this, I had to purchase it… and I have zero regrets!

Here’s why…

Estate Agents: How Controversial are You?

estate agents how controversial are you

I lost five subscribers last week. Here’s why.

I send my weekly newsletter to my list every Tuesday. It always contains a helpful tip, a relevant little story or some piece of information that I feel will benefit subscribers in some way. There’s never a huge amount of waffle. It’s always an important message written to make the reader sit up, take notice and make them think. Sometimes, I hope my emails may even provide a little entertainment on a dull day!

Anyway, last Tuesday, I sent my newsletter out with the subject line…

Are Estate Agents Lazy…or Just Uneducated?

are estate agents lazy or uneducated when it comes to content marketing?

So many estate agents do not follow the very simple content marketing strategy that they profess to know all about.

What’s stopping you?

I have a theory that you’re not actually entirely uneducated or lazy, there’s another factor in play too.

And, that is patience.

Am I right?

Watch my recent chat on this topic with UK Property Journalist Christopher Watkin and then tell me your excuses – I’m interested to know!

Estate Agents: That Shocking Mistake (Part Two!)

estate agents shocking mistakes

I recently regaled you with the sorry saga of my recent encounter with a local estate agent during our quest to purchase a buy to let property.

Last week I regaled you with the sorry saga of my recent encounter with a local estate agent during our quest to purchase a buy to let property.

Secondly, I am genuinely sad to report that the whole buy to let debacle continued to unfold…

Estate Agents: Don’t Make This Shocking Mistake!

estate-agents-dont-make-this-mistake

My husband and I (oooh I sound like the Queen!) are currently looking to purchase a property in our local area which we intend to rent out.

We’ve been keeping a keen eye on what’s coming to market, and I must say, it’s fantastic that there are so many potential properties around at the moment. Pretty much every estate agent I have spoken to recently tells me they are flat out, and I am genuinely delighted for the industry after what has been a pretty hairy few months!

4 Things Every Estate Agent Needs to Know About Content Marketing

4 Things Every Estate Agent Needs to Know About Content Marketing

As you can imagine, my inbox is pretty busy with questions and requests from estate agents. Creating content for estate agents is my niche, and I like to stick to giving help and advice on what I’m good at!

Since Covid-19 rampaged through our lives, a considerable number of estate agents have woken up to the power of marketing their agency through online content, in fact, I would go so far as to say that Covid-19 has actually dragged a few estate agents into the 21st century at last. Not without some kicking and screaming though.

Estate Agents: What is the Value of Blog Content?

estate-agents-the-value-of-your-blog-post

I was chatting with an estate agent based in the North of England last week about his blog which, in fairness, he does publish posts on…sporadically…when he has time…and when he can think of something to write about! So, we were talking about the value of blog content and he said: “But I published an

Estate Agents: Is This a Touchy Subject?

content for estate agents

Last week I received an email from an estate agent which contained a very important question.

The agent simply asked me why I send emails to him, but never explain in those emails what my services are or how much I charge?

So, I thought I would explain that there’s a very good reason why I don’t ram my services down my subscribers throats every week. If I did, I’m pretty sure they would hit the unsubscribe link without hesitation.

Estate Agents: 7 Things Your Customers Want to Know Right Now

7 Things Your Customers Want to Know Right Now

If lockdown has done one thing, it has highlighted the necessity for estate agents to increase their online presence. In fact, this has been underlined not just for estate agents, but for every business that until these last few strange months may have been lacking somewhat when it came to their digital arsenal.

I’m not just talking about having a website though. Any estate agency can have a website.

Actually, I’ll rephrase that. Any estate agency can have a pretty website.

No, that’s still not quite right. I’ll try again. Any estate agency can have a pretty invisible website.

Just because you have a website showcasing your listings, this doesn’t automatically guarantee your visibility online.

Estate Agents: How Attractive is Your Website?

How attractive are you? How interesting are you?

I bet you’d give yourself a solid 8 out of 10, maybe even more?

Now, how did you actually reach that score?

It was most likely based on how you see yourself when you look in the mirror along with how you think your friends and relations see you. You will also have taken into account how interesting you think you are based on the number and type of friends you have and how often they want to hang out with you.

But do you notice one thing here?

Estate Agents: How to help home movers!

estate-agents-you-can-help-home-movers

How helpful have you been to your clients these past few months? No, really, I mean if you take a proper good, long look at yourself and your agency, have you been, and do you continue to be as helpful as you can possibly be when it comes to your clients?

I’m interested to know because there was an article that caught my eye in the Property Reporter newsletter last week which stated:

“According to new research by home setup service, Just Move In, an overwhelming 69% of the nation feel that estate agents should do more to help them during the stressful process of moving between homes.”

Woah! 69% is not a small percentage…

Estate Agents: Are you Playing the Long Game?

estate_agents_are-you-playing-the-long-game

You’re a fantastic estate agent, right? Of course you are. Or, you think you are.

But how does your target audience see you? Or, do they see you at all?

Each day you show up, and you run your agency. You collect leads from property portals, and you duly go to booked valuations.

Depending on your workload you work early, you work late, you work weekends, you add your market share stats and data to your website so that everyone can see how amazing you are. You give yourself a well-deserved pat on the back at the end of the week for all the hard work and the hours you are putting in.

Estate Agents in competition: How do you feel?

estate agents how do you feel about your competitors

I was chatting with a long-standing client recently. She runs a very successful estate agency in the South East, and we generally enjoy a bit of chit-chat before we talk business! This recent catch-up was no exception, and she was obviously desperate to tell me ‘a funny story’ about how one of her competitors had quite recently tried to sabotage her reputation by publicly bringing her credentials into question.

I mean, I wouldn’t say that’s funny – more rude and disrespectful!

12 Reasons Properties will Come to Market This Week

Over the bank holiday weekend, my husband received news that his employer has extended its staff furlough scheme until the 31st of July. He works in the financial sector for an estate agency, and so we guess that they will keep him in this furloughed position until mortgage momentum starts gathering again.

Following this news, I was reflecting on the large number of people who are still furloughed or are working from home on full or reduced hours. And this got me thinking! This is a massive opportunity for people to reflect on their lifestyles properly during this time.

“If content marketing is so great, why isn’t every estate agent doing it?”

estate_agents_update_your_blog

So, the telephone conversation went something like this:

Estate Agent: “With the property market coming back to life, I need to attract more people to my agency.”

Me: “Great. I can help with that. What’s your current strategy?”

Estate Agent: “Strategy? Erm…well, I’m on all the portals obviously. Right Move, Zoopla and so on, and I post my market share figures on my social media accounts a few times a month so that people know that we’re the best in the business. Oh, and, I do door drops, not at the moment obviously, what with the coronavirus, but I’ll get back to doing that again soon.”

Estate Agents: What is the best content for you to post online?

estate-agents-is-this-funny

Let me tell you a little story.

Recently I was involved in an interesting conversation on social media. The original post wasn’t mine, but the debate was about whether estate agents should be bragging about how many viewings, market appraisals and sales they have completed during lockdown.

The consensus was that during these unprecedented times, bragging is not a good look – not for any business – and content should be sensitive.

Then an estate agent, who shall remain nameless, pops up with this little gem – and I’m going to quote this word for word…

Content Matters: What’s the biggest mistake estate agents make when posting on social media?

what's the biggest mistake estate agents make when posting on social media?

Watch the video: It’s hard to think up new ideas and posts every day, several times a day, and so generally, what happens is that you end up posting stuff that isn’t going to be helpful in bringing you more brand awareness or more leads.

And there’s one really common mistake that estate agents make when posting – and this applies to social media and blog content too.

So, what’s the crime?

Estate Agents: Are you normal?

estate agents it's time for a new normal

So here we are, in week five of lockdown! Who would have thought it?

If you’re anything like me, you will have moments of complete clarity, where you accept the coronavirus situation and get on with it, and other moments, more extreme moments, where you have a complete wobble and think:

‘What the hell is this? How did we get to this point where we can’t leave our homes, our businesses are closed, and everything is just in limbo?’

Estate Agents: Your Website is Your Shop Window

estate-agents-your-website-is-your-shop-window

If you are an estate agency and are worrying about your business, this is perfectly understandable and completely normal. The COVID-19 situation is new and unprecedented and we’re all a bit shell-shocked, wondering what to do next!

Well, right now, your website is your shop window and you must use it as one!

Estate Agents: An Offer of Help Through COVID-19

an offer of help to estate agents

Right now, we are going through an unprecedented situation with the dreadful COVID-19 and so it’s hard for many independent business owners to know how we should feel. I am one of those business owners and that’s why I want to help you.