Having a real estate blog is essential if you want your estate agent business to be a success. However, coming up with blog ideas can present a challenge. Your first few blog posts may be a breeze to write but blogging ideas can become thin on the ground over time. When you write a blog, …
Everyone wants to be the best agent in town, right? But what makes you the best? Is it having the most boards? Or the lowest fees? Giving the highest valuation? Or perhaps the most followers on social media? The truth is it’s none of these things. The way to be known as the best agent in …
Unfortunately, even in 2021, estate agents are still having to battle against the stereotypical image of the ‘sleazy’ salesperson who would sell their own grandmother for a commission! Don’t take offence, you know it’s true, even if you are not like that personally!
Of course, promoting your estate or lettings agency is very important, but being too ‘salesy’ is one of the fastest ways to put your potential customers off and it’s the same for every business, not just yours.
Have you ever failed to take your own advice? I’m guessing you will say yes to this question, as most of us have been there at some point.
These past few weeks, I’ve done just that. I’ve fallen behind on everything that I know, more than anyone, is super important to my business and I should be doing WITHOUT FAIL.
But what is this thing that’s so important?
And I am not exempt from falling into this trap!
That sounds quite dramatic doesn’t it. But seriously, for example, if you steadily market your business day in day out, week in week out, and then one day you pretty much drop off the face of the earth, you will stop being visible faster than you can say ‘sold’ and you’ll immediately start to see a decline in leads.
Did you know that most online searches are for information?
For example, did you realise that there are more than 1,900 searches per month in the UK for the term ‘moving house with cats’?
Or that 2,900 searches a month are for ‘van for moving’ and another 1,300 searches specifically for ‘luton 3.5 tonne van.’
Well, 2020 is almost over – and what a year it’s been so far! Who would have thought back in January when we had a whole bright new year to look forward to, that we would find ourselves dealing with a global coronavirus pandemic that has affected every one of us in some way or …