Unfortunately, even in 2021, estate agents are still having to battle against the stereotypical image of the ‘sleazy’ salesperson who would sell their own grandmother for a commission! Don’t take offence, you know it’s true, even if you are not like that personally!
Of course, promoting your estate or lettings agency is very important, but being too ‘salesy’ is one of the fastest ways to put your potential customers off and it’s the same for every business, not just yours.
The biggest business risk I took was when I ditched the direction my business had been going in for almost 15 years and chose to start a completely new business, from scratch.
It was either I choose to take the risk or choose to stay safe. Two reasonably straightforward options on the surface, I suppose. But staying safe would have involved winding up my original business and going to work for someone else.
That scenario filled me so much horror, I can’t even tell you!
As you can imagine, my inbox is pretty busy with questions and requests from estate agents. Creating content for estate agents is my niche, and I like to stick to giving help and advice on what I’m good at!
Since Covid-19 rampaged through our lives, a considerable number of estate agents have woken up to the power of marketing their agency through online content, in fact, I would go so far as to say that Covid-19 has actually dragged a few estate agents into the 21st century at last. Not without some kicking and screaming though.
If lockdown has done one thing, it has highlighted the necessity for estate agents to increase their online presence. In fact, this has been underlined not just for estate agents, but for every business that until these last few strange months may have been lacking somewhat when it came to their digital arsenal.
I’m not just talking about having a website though. Any estate agency can have a website.
Actually, I’ll rephrase that. Any estate agency can have a pretty website.
No, that’s still not quite right. I’ll try again. Any estate agency can have a pretty invisible website.
Just because you have a website showcasing your listings, this doesn’t automatically guarantee your visibility online.
This last week or so we business owners have encountered the beginning of an unprecedented situation, and, if you’re like me, you are still trying to get your head around it.
As a writer and creator of content, I don’t usually have difficulty finding words, yet over the past few days I have struggled due to the enormity of the coronavirus situation.
Watch the Video: Understand the concept of content marketing, how it can help your organic search ranking and why it should be part of your business marketing strategy.
Marketing your blog or news page requires patience, commitment and persistence for success. You cannot simply add a random post and then forget about it. You must continue updating your blog or news page and consistently market it so that it becomes popular and is known as the go to place for quality information that everyone wants to read. With this in mind, here are our top five marketing techniques for your blog.
contentforestateagents was born simply out of our genuine frustration at the lack of high quality on-demand content available to help small businesses promote themselves online. With more than 14 years of running a small business, we know first hand that there are times when as the ‘wearer of many hats’ you simply cannot devote time to every aspect of your business.