Well, 2020 is almost over – and what a year it’s been so far! Who would have thought back in January when we had a whole bright new year to look forward to, that we would find ourselves dealing with a global coronavirus pandemic that has affected every one of us in some way or …
From my frequent conversations with property professionals, I know you may be one of many estate agents who have issues creating content for your blog, newsletter or social media that actually engages with your target audience and makes you stand out as an expert.
The truth is, it’s just not as easy as it looks!
I was thinking about this over the weekend and so I thought I would help you out by giving you my seven best tips for creating genuinely engaging and interesting content for your target audience – home movers!
Let me tell you a little story.
Recently I was involved in an interesting conversation on social media. The original post wasn’t mine, but the debate was about whether estate agents should be bragging about how many viewings, market appraisals and sales they have completed during lockdown.
The consensus was that during these unprecedented times, bragging is not a good look – not for any business – and content should be sensitive.
Then an estate agent, who shall remain nameless, pops up with this little gem – and I’m going to quote this word for word…
If you don’t have a blog page on your website, you should. I can’t be any more blunt than that!
You know the reasons – you need to get regular, quality content out there and by blogging once or twice a week, you can do that.
However, if you haven’t organised your blog page yet, there’s no reason why you can’t utilise your social media accounts in the meantime, to ensure you consistently push content out whilst you get set up!
Watch the video: It’s hard to think up new ideas and posts every day, several times a day, and so generally, what happens is that you end up posting stuff that isn’t going to be helpful in bringing you more brand awareness or more leads.
And there’s one really common mistake that estate agents make when posting – and this applies to social media and blog content too.
So, what’s the crime?