The Truth About Content for Estate Agents

the truth about content for estate agents

From my frequent conversations with property professionals, I know you may be one of many estate agents who have issues creating content for your blog, newsletter or social media that actually engages with your target audience and makes you stand out as an expert.

The truth is, it’s just not as easy as it looks!

I was thinking about this over the weekend and so I thought I would help you out by giving you my seven best tips for creating genuinely engaging and interesting content for your target audience – home movers!

So, brace yourself! Help is at hand so that you can get your creative juices flowing and start attracting more clients.

My 7 Best Tips

1. Every piece of content has to start somewhere, so just jot down some potential topics and notes. Don’t worry about your musings making sense or being perfect. They won’t be. You can decipher everything later!

2. Don’t even consider writing about yourself, your properties, your estate agency, your awards, your premises or your staff. Instead, research topics that offer value to your target audience and choose subjects they are interested in reading about. For example:

  • The current property market in your location
  • How to move home with a pet
  • 4 ways to declutter
  • 7 steps to prepare a home for sale

3. Use friendly, informal language. The last thing you want to do is confuse readers with jargon and corporate phraseology. Your audience want a nice light read that is informative and easily digested.

4. Include short paragraphs and bullet points or numbered lists for those who ‘scan read’. This way, even if a reader misses the full text, they will still digest your important points.

5. Don’t keyword cram. If you try and include too many keywords you will affect the flow of your content. Instead concentrate on keyphrases and add them naturally throughout your writing.

6. Include a call to action. You must know where your blog post, newsletter or social media post is going and where you want your reader to end up! Do you want your reader to click through to your home page, your social media or another specific page on your website? Wherever you want their journey to end – direct them there.

7. Speak out loud, edit and rewrite. Even the greatest writers create several drafts before they are satisfied with the results! By reading your work aloud, you’ll identify any errors or sentences that don’t flow or sound awkward and you can easily adjust them

What do you think?

Will you give creating content a go now that you have some simple rules to follow?

I’m more than happy to look over your efforts if you’d like me to 😊

Or alternatively, save yourself the bother entirely and just allow me to provide your content for you! 😜

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