Are you looking for more resources and tools to market your estate agency?
While advertising your business physically (by having a high-street presence and distributing local flyers) tends to stay the same, online marketing for estate agents is constantly changing. To stay ahead of the game, you need the best resources and tools to help you consistently generate leads and win new instructions.
In this article, we’ll share our top real estate agent marketing tools for UK agencies to help you win new instructions and sell more homes.
What Resources Can Estate Agents Use for Marketing?
There are so many resources at your fingertips that can help you boost enquiries and win more instructions, so if you need ideas on how to market your estate agency, here are some of the best resources you can use:
1. A Blog
Yes, in at number one, it’s your blog! A blog is an excellent marketing resource that all estate agents can use. By publishing a new article between four and eight times a month, it can consistently work in the background to generate new leads for your estate agency. Just make sure you’re writing articles to a high standard and you keep the topics relevant to the latest trends in the home industry.
2. Social Media
Going hand in hand with your blog should be your social media. Social media is one of the best real estate marketing tools. In fact, it’s one of the best marketing tools full stop! By creating fresh content regularly on your social media, you’ll be keeping your followers engaged, growing your audience, and proving your expertise to new leads that follow your accounts. While managing your social media can seem like a chore, if you already have a blog, you can simply repurpose the content for Instagram, Facebook, Twitter and LinkedIn.
3. Your Website
In today’s world, your website is one of your biggest assets. Even though face-to-face communication is a huge part of building relationships with new leads, your website plays a major role in turning enquiries into instructions. A good website that is well optimised, showcases your expertise (through well-researched area guides) and has an up-to-date blog can make a big difference for clients deciding which estate agency to work with.
4. Email Lists
Having an email list is one of the best ways to nurture leads and turn them into clients. When people consent to you having their email address, make sure you send them updates (like a newsletter containing the latest news and tips in the property industry) or alerts about new properties available on the market. To get them on your email list, consider offering a freebie e-guide for them to download.
What Online Marketing Tools Can Help Estate Agents?
1. Google Analytics
If you have a regularly updated blog, Google Analytics is a great real estate marketing tool you can use to track your success. The platform shows you how many visitors you’re getting, where they’re coming from (like Google search, newsletter referrals, social media, etc.) and which type of articles are the most popular with your audience.
Canva is an excellent real estate marketing tool for UK businesses. With a free or paid subscription, it can help you design images for your blog content and create visually appealing social media posts.
(P.S if you use Content for Estate Agents blog content, you’ll get a free image with every article you download!).
Get Expert Help
If you need help marketing your estate agency online, Content For Estate Agents can help!
We provide expert blog content, e-guides and bespoke local area guides that can help optimise your website for lead generation success. Plus, our content can provide endless repurposing possibilities for social media and email newsletter content for your followers!