What is a Call to Action and Why Should Estate Agents Use Them?

what is a call to action

Do you keep hearing about ‘call to actions’? Are you wondering what a call to action is? If so, you’re missing out on one of the best marketing tactics there is! If call to actions aren’t already a part of your content marketing strategy, they need to be.

Here’s everything you need to know about call to actions and how you can use them as an estate agent.

What is a Call to Action?

A call to action is an instruction you give to your readers. Have you ever come across blog content that says something like ‘find out more’ or ‘call today’?

That’s an example of a call to action. It encourages the reader to do something after they’ve read your blog.

To write content that converts, you need to be utilising call to actions in an appropriate way. A good call to action isn’t demanding or overbearing, but it’s compelling enough that it inspires someone to act.

Why Should Estate Agents Use Call to Actions?

There are lots of reasons why estate agents should use call to actions in their content. Writing a good call to action can:

  • Boost enquiries
  • Increase uptake of home valuations
  • Generate new leads
  • Grow email subscribers
  • Expand social media followers and likes

…and much more!

Where to Use a Call to Action

The two most popular places to add call to actions are within your blog content and email newsletters – but you can also use them on social media.

1.   Email newsletter call to actions

A strong marketing tactic is to ensure every piece of email marketing you send has a purpose and an overall goal. When your subscribers open your email, they want to know what you want from them.

Ask yourself what you’re trying to achieve by sending your email. Are you trying to drive traffic to your website? Get someone to call you for a free valuation?

Decide what your goal is and create a related call to action within your email newsletter.

2.   Blog post call to actions

Blog posts provide one of the best opportunities for clients to reach out to you. Search Engine Optimisation (SEO) means that anyone can stumble on your website when they are searching for how to do something.

If a prospective client looks up ‘how to buy as a first-time buyer’, they could land on your website. If you embed one or two call to actions in the blog post that encourage the reader to use your mortgage advisory services, or to browse some of your homes up for sale, you’re more likely to see conversions from your content.

Need Help?

As content experts in the estate agent business, we know how much time and effort goes into writing content that converts. We also know how hard it is to write relevant call to actions.

If you don’t know where to start with managing your blog, we can help! We provide content that’s easy to read and tailored to your agency. Sign up today to download your free sample blog post or get in touch for a free 15-minute intro call.

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