No one likes failure. Content marketing is one of those things where when it’s good, it’s great, but when it’s bad, it’s really, really bad!
When you start a blog as part of your content marketing strategy, you have huge potential to gain new leads, boost your subscriber list, and build your brand awareness.
But if your blog is failing, you may be wondering why.
In this article, we’ll share some harsh truths about why estate agent content marketing FAILS to help you recognise, and avoid, these pitfalls when it comes to your blog.
Why do Estate Agents FAIL at Content Marketing?
1. You’re Not Being Helpful
People want helpful content.
When they find your blog, they may have arrived there because they want answers to a question or help solving a problem.
Your content needs to meet those needs.
If it doesn’t, they probably won’t stick around very long, and they definitely won’t call you or subscribe to your newsletter if the first thing they read isn’t helpful.
2. People Don’t Want to Read It
‘Keywords’ are important when it comes to blog content. They are essentially the actual queries your clients are Googling.
To get traffic, you need to be writing answers to the queries your potential clients are searching!
If you aren’t writing these things, you aren’t going to get traffic, no matter how expertly the article is written.
3. You Stop Posting Regularly
For SEO (search engine optimisation) to work, you need to have an active blog. That means you need to publish a new article regularly (we recommend at least 1-2 times a week).
Missing a week here or there is okay, but posting irregularly is not good.
Search engines won’t like it, and neither will your leads.
4. The Quality Slips
There are skills an estate agent has that a content writer doesn’t. You’re an expert at winning new instructions and getting sales to exchange.
But you might not be an expert when it comes to blogging, algorithms, SEO and content marketing!
Writing and publishing poor quality articles is one of the top reasons why content marketing fails.
If the quality of your content slips, or isn’t good to begin with, it won’t do you any favours in winning new instructions.
How to Prevent Content Marketing Failure
1. Have a Strategy
If you don’t want your content marketing efforts to fail, you need a strategy.
Being clear about what your goals are and how you’re going to achieve them can help you stay on track and monitor your success over time.
For help developing your content marketing strategy, get in touch with us and book your free 15-minute discovery call.
2. Stay Consistent
Consistency is key!
You can do everything right with your blog, but if you only do everything right occasionally, it probably isn’t going to succeed.
Stay on top of your strategy and make sure you’re publishing a new blog post at least 1-2 times every week if you want to see success.
3. Hire an Expert
Let’s face it, content marketing is a tricky business!
It takes time, skill and a lot of research to get right. And you don’t have to do it all on your own.
There are content writers for estate agents that can help you create high-quality articles for your blog every week, so you can sit back and relax while your blog runs on its own!
Keeping on top of your content marketing can be challenging when you’re going it alone.
At Content for Estate Agents, our goal is to make managing a blog as easy as possible for estate agents, letting agents and mortgage advisors. We can help you publish expert content every week to boost your lead generation success.