Why LinkedIn Should Be Part of Every Estate Agents Content Marketing Plan – and How to Use It

Why LinkedIn Should Be Part of Every Estate Agents Content Marketing Plan – and How to Use It

Content marketing is a big deal for estate agents.

But managing your blog and social media accounts on top of your day-to-day business is a lot to handle. And LinkedIn is just another thing to add to your endless to-do list.

But hear us out!

Why? Because the benefits of using LinkedIn as an estate agent are huge. And while we’d never recommended you take on more than you can handle, taking on one more platform could be just the thing your business needs.

What is LinkedIn?

LinkedIn is the biggest professional networking site the world has ever seen. It’s often referred to as the B2B (business to business) social media site, where you can connect with other businesses, recruit staff, and grow your professional relationships.

In 2021, LinkedIn has over 700 million people using the site[1]. But it has even bigger plans. In a few years, CEO Jeff Weiner has a goal of 3 billion users, with every business in the world having an account[2].

Why Should Estate Agents Use LinkedIn?

Sure, LinkedIn may be popular. But what’s in it for estate agents? Is it really any better than using Facebook, Instagram and Twitter for content marketing?

As it turns out, yes, it is! Statistics indicate that LinkedIn’s conversion rate is three times higher than Facebook or Twitter[3].

Plus, as an estate agent, LinkedIn can help you:

  • Connect with landlords and property developers
  • Build relationships with local businesses
  • Generate leads
  • Grow your reputation as an expert
  • Recruit high-quality staff to join your team
How Can Estate Agents Market Content On LinkedIn?

Here are three ways estate agents can market using LinkedIn.

1. Posting Content Daily

It’s important to post relevant content every day so that your network is aware of you. And that doesn’t mean shouting about the number of properties you’ve sold or the amount of awards you’ve won! Instead, post engaging content that will start conversations so that you can chat with and get to know your network better. LinkedIn is a site where you can meet like-minded individuals and further your scope. Remember, it’s not always all about what you know – it’s who you know!

2. Engaging in Groups

There are tons of groups on LinkedIn full of estate agents, property developers, landlords and investors.

If you’re looking to generate leads in these areas, engaging in relevant groups is a must. Sharing valuable content through comments and posts is a great way to get your agency’s name out there.

3. Publishing Articles

Did you know you can publish articles on LinkedIn?

Statistics show that LinkedIn articles are seen nine billion times every week. But only 1m users (out of the 700m) actually publish content[4]. We don’t even need to tell you what that can mean for your conversion rates!

If you already have an up-to-date blog, you can repurpose content for LinkedIn and drive even more traffic to your website.

Need More Content to Suit Your Marketing Plans?

If you’re convinced, let us do the hard work for you!

We can provide high-quality blog content that you can repurpose for all your social media accounts – including LinkedIn!

Contact us today for your FREE discovery call or check out our available packages.


[1] https://foundationinc.co/lab/b2b-marketing-linkedin-stats/

[2] https://www.wired.com/2014/11/next-big-thing-missed-linkedins-quest-get-job-everyone-earth/

[3] https://blog.hubspot.com/blog/tabid/6307/bid/30030/LinkedIn-277-More-Effective-for-Lead-Generation-Than-Facebook-Twitter-New-Data.aspx

[4] https://foundationinc.co/lab/b2b-marketing-linkedin-stats/

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