Mobile-friendly blogging is about more than just having a responsive site. If you want to see success with your blog, you need to be catering to mobile visitors in more ways than just having a website that resizes to fit the screen!
If mobile-friendly blogging has got you asking ‘what, why and how?’, here’s everything you need to know about what it is, why it’s important and how you can achieve it.
What is Mobile-Friendly Blogging?
Unless you’ve been living under a rock, you’ll know that having a mobile-friendly website is important. With over 50% of web traffic across the globe coming from a mobile device, it’s no surprise that catering to mobile visitors is key.
But what you may not know is that mobile-friendly blogging is different to having a mobile-friendly website!
The key factor that sets the two apart is that a mobile-friendly site is all about how your site responds. Whereas a mobile-friendly blog is all about how your content reads.
Why is Mobile-Friendly Blogging Important For Estate Agents?
If you’re wondering why you should care about mobile-friendly blogging, there’s a lot in it for estate agents.
A mobile-friendly blog is:
- Easier to read: Easy-to-read blog content is everyone’s goal, especially for estate agents that are using blogs as part of lead generation strategies.
- Professional: No one wants to look like an amateur, especially if you’re anything but! A mobile-friendly blog indicates that you are experienced and professional.
- An indication of how tech-savvy you are: A blog that reads well on a mobile device shows off how tech-savvy your business is and gives modern-day leads the reassurance they need.
- A successful one! A mobile-friendly blog is a step closer to having a successful, well-read blog. And a well-read blog can drive traffic and help generate unlimited leads!
How to Make Your Blog Mobile-Friendly
1. Use Large Text
If your site has a mobile-friendly design, your text may already be large enough to read on smaller screens. Test it out yourself and make sure the font on your blog content is big enough to read on a small screen. If it isn’t, increase the size.
2. Break Up Blocks of Text
Long strings of text are a no-no when it comes to making your blog mobile-friendly. It’s harder to skim-read and can cause visitors to click away before they reach your call-to-action. Avoid this and break up long strings of text into shorter paragraphs.
3. Be Clear
Mobile users are quick to scroll. A flick through your blog content should tell them what it contains. If it doesn’t, be clearer and use headings to highlight the different pieces of information in your content.
We know that for estate agents, managing your blog is sometimes more of a side hustle than the main event. Getting everything right alongside running an estate agency is a tricky business. But we can help! At Content For Estate Agents, we create high-quality blog content that you can access on-demand.