Why we Created Content for Estate Agents

Content for Estate Agents was born simply out of a genuine frustration at the lack of high quality on-demand content available to help independent estate agents promote themselves online.

With more than 15 years of running a business, we know first hand that there are times when as the ‘wearer of many hats’ you simply cannot devote hours to every aspect of your estate agency.

Somewhere along the line, different parts of your business are prioritised and the aspects that you cannot co-ordinate without some help, advice or intervention get unintentionally left behind. This is perfectly normal because of course, every business owner wants to concentrate on what they do best.

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How to Turn One Blog Post into 7 Social Media Posts!

As you know, marketing is a huge part of business and the recommendation is that to get the maximum reach from your social media, you should be posting to all your platforms, multiple times, every single day. Now that’s a full-time job in itself!

This is largely due to the (mostly secret) algorithms that social media platforms use. They are configured to only show content to the top viewers on your page, meaning that your posts are likely only actually being viewed by a small percentage of your followers at any one time.

So, by posting multiple times, every single day you are aiming to have your posts seen by more of your followers. A snowball effect happens, and the algorithms will start to show your posts to more of your followers if your content is being viewed and getting engagement.

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Estate Agents: How Employees Are The Key to Content Marketing Success

I had the absolute pleasure of being involved with Propertymark’s very first Power-Hour recently for #LearningTuesday. I spent a very pleasurable 60 minutes discussing over zoom how agency employees can be the key to every agency’s content marketing efforts, giving you that extra oomph by multiplying your reach.

Did you know:

  • Your employees have an average of 1,090 social connections (and that’s still growing) across their social media accounts.
  • Your employees have five times more reach than corporate accounts, so while it’s important for every agency to be visible on all the social media channels and to publish fresh content weekly, employee accounts can bump that reach up significantly. Your agency blog and social accounts are important for sharing, interacting with customers and clients, and of course establishing a brand presence. But your social connections can ramp up brand visibility, increase leads and drive traffic to your blog and website because you put a human face to a brand.
  • Your employees are seven times more likely to convert a follower as you are because they are seen as ‘impartial’ even though they are an employee.

This means employees are highly valuable when it comes to being proactive with your content, and can play a huge part in brand awareness, the visibility and reputation of your agency.

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Estate Agents: How Important is Marketing When You’re Busy?

Have you ever failed to take your own advice? I’m guessing you will say yes to this question, as most of us have been there at some point.

These past few weeks, I’ve done just that. I’ve fallen behind on everything that I know, more than anyone, is super important to my business and I should be doing WITHOUT FAIL.

But what is this thing that’s so important?

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7 Reasons Why Content Matters for Estate Agents & Lettings Agents

It doesn’t matter what business you are in; creating and publishing fresh, engaging content is a necessary practice that should be done consistently.

Unfortunately, I see so many property professionals choosing to ignore the importance of content creation…because they don’t understand why content matters…and that makes me sad!

Not because I’m missing out on the business, but because estate and lettings agents that don’t create content are missing out on the vast benefits, and I genuinely care about that.

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10 Engaging Content Ideas for Estate Agents and Lettings Agents to Guarantee Engagement

10 Engaging Content Ideas for Estate Agents and Lettings Agents to Guarantee Engagement

The comment I hear most often during my daily calls with estate agents and lettings agents is the issue of overcoming exactly what to create content about.

  • What topics should I cover?
  • Should my content be formal or informal?
  • How much should I write?
  • How often should I post?

I get it. It can be overwhelming working out the what’s, when’s, how’s and why’s. That’s why I see so many estate agents randomly posting content that isn’t always relevant, isn’t engaging and isn’t going to do the job they expect it to!

That is of course, to drive more good quality leads.

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Branded Local Area Guides for Estate And Lettings Agents

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How do You Promote an Estate Agent?

If this was a perfect world and all your estate agency marketing ideas worked as you thought they would, you would win instructions and sell houses simply by listing all the good stuff about your agency and your properties on your website, blog and social media platforms.

You know the type of thing I’m talking about:

  • You offer free valuations
  • You produce a brochure with a floorplan and photographs
  • You show prospective buyers around
  • You deal with offers
  • You progress the sale
  • You’ve got a database of waiting buyers

And so on.

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Estate Agents: Are You Giving Homeowners What They Are Asking For?

Did you know that most online searches are for information?

For example, did you realise that there are more than 1,900 searches per month in the UK for the term ‘moving house with cats’?

Or that last month alone there were 2,400 UK searches for a ‘home movers checklist.’

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can you afford a content writer?

Estate Agents: Can You Afford a Content Writer?

As an estate or lettings agent the chances are that you’re probably not much of a writer. I appreciate that’s quite a sweeping statement and it’s not meant as an insult, it’s just that your skills probably lie elsewhere. That’s why you have chosen to be an estate agent, rather than a journalist, copywriter or any other role in the creative industry!

Nine out of 10 of you will have sat down to write a blog post, news piece or local area guide at some point during your estate agency career and found yourself still looking at a blank screen two hours later. And as you curse and get more frustrated, the harder it is to make the words flow!

Finally, after writing a few paragraphs, deleting them and re-writing, you lose patience, give up and settle on something that will just ‘suffice’ because quite frankly, you’re relieved to be able to get back to what you do best – dealing with clients and running your business.

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Estate Agents: How has business been for you this year?

Well, 2020 is almost over – and what a year it’s been so far!

Who would have thought back in January when we had a whole bright new year to look forward to, that we would find ourselves dealing with a global coronavirus pandemic that has affected every one of us in some way or another.

I have spoken with so many people this year who on the stroke of midnight vowed that 2020 would be their year.

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night demons

Don’t Let the Night Demons Bite!

Although I’m a light sleeper, I usually manage to fall asleep fairly quickly. But last night my mind was racing. So many thoughts were running through my head that although I dropped off easily, I awoke in the early hours, my brain whizzing, working overtime.

I awoke at around 3.30am and it took me over two hours before I finally got back to sleep. When my alarm clock went off at 7am, I felt like I had only shut my eyes for a couple of minutes!

I was thinking about my work, which I adore, but a long list of things to do was forming, swirling around in my mind, and before I knew it, I felt a sense of crippling uncertainty overwhelm me that I just couldn’t shake.

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3 Reasons Why Estate Agents Should Publish Blog Content

Did you know that a fruit fly only lives for between 40 and 50 days? Imagine! 

And did you know that for most estate and lettings agencies who start writing a blog, the lifespan of that blog is similar?

Let’s put this into perspective. That’s just over 7 weeks at best.

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5 Ways to Repurpose Your Blog

5 Ways to Repurpose Your Blog Content

If you already create your own blog content, you’ll know that it’s not a task which can be completed in 10 minutes flat.

  • You need to decide on a topic
  • Do your research
  • Fire up your creative juices
  • Write your piece
  • Edit and upload

And this can quite easily take at least several hours out of your day.

But your estate agency will really benefit from you publishing consistent, informative and educational content. It’s truly an incredible marketing strategy. So, here’s a big tip for you:

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content for estate agents

Content Marketing for Estate Agents: Trust the Process!

The best piece of advice I have ever received was from someone I really looked up to many years ago when my children were small. I was juggling full-time employment and a part-time job alongside all the usual parental and household responsibilities!

This insightful piece of advice helped me leave my job, start my own business and over the past 15 years or so has stopped me wasting countless hours of my life going around in circles.

Looking back, it’s amazing how this piece of advice positively affected me. But it really did!

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content for estate agents podcast

Content for Estate Agents: Prop Media Podcast with Ebs Turner

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content for estate agents

Estate Agents: Make Your Content Marketing a Mighty Tool

The biggest business risk I took was when I ditched the direction my business had been going in for almost 15 years and chose to start a completely new business, from scratch.

It was either I choose to take the risk or choose to stay safe. Two reasonably straightforward options on the surface, I suppose. But staying safe would have involved winding up my original business and going to work for someone else.

That scenario filled me so much horror, I can’t even tell you!

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the three big mistakes estate agents make

The Three Biggest Mistakes Estate Agents Make

Following on from last weeks blog post, I want to share with you three of the biggest marketing mistakes you absolutely must avoid if you want your estate agency to succeed. Becoming the go-to estate agent in your area is crucial and winning more instructions is within your reach!

I have helped hundreds of estate agents understand why content is key and in the process of doing so I have noticed that the SAME three mistakes crop up time and again.

So, the best thing you can do now is save yourself from wasting another minute by learning from the past mistakes of those other estate agents!

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estate agents avoid at all costs

Estate Agents: Avoid this at all costs!

I wanted to bring to light a mistake that many estate agents have been making, despite trying their best not to!

I see so many estate agents running into problems when it comes to creating and publishing content because of this one grave mistake.

I know that you read my blog posts because you are interested in learning how to get organic leads and win more instructions, so I felt that I had to write this to ensure that you do not do this at all costs.

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estate agents spend money to win more instructions

Estate Agents: Should You Spend Money to Make Money?

As you will know if you follow me on social media, I spent £1,209 on a new MacBook Pro last week!

I know it’s ridiculously expensive for what is essentially just a laptop, but let me say first of all, I don’t usually go around wasting my money on just anything.

However, when it came to this, I had to purchase it… and I have zero regrets!

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the truth about content for estate agents

The Truth About Content for Estate Agents

From my frequent conversations with property professionals, I know you may be one of many estate agents who have issues creating content for your blog, newsletter or social media that actually engages with your target audience and makes you stand out as an expert.

The truth is, it’s just not as easy as it looks!

I was thinking about this over the weekend and so I thought I would help you out by giving you my seven best tips for creating genuinely engaging and interesting content for your target audience – home movers!

So, brace yourself! Help is at hand so that you can get your creative juices flowing and start attracting more clients.

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estate agents how controversial are you

Estate Agents: How Controversial are You?

I lost five subscribers last week. Here’s why.

I send my weekly newsletter ➡️ to my list every Tuesday. It always contains a helpful tip, a relevant little story or some piece of information that I feel will benefit subscribers in some way. There’s never a huge amount of waffle. It’s always an important message written to make the reader sit up, take notice and make them think. Sometimes, I hope my emails may even provide a little entertainment on a dull day!

I have been sending out newsletters like this for 15 years in one form or another, so from experience, I know what type of content works and what doesn’t!

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are estate agents lazy or uneducated when it comes to content marketing?

Are Estate Agents Lazy…or Just Uneducated?

Are estate agents lazy or uneducated when it comes to content marketing?

 

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estate agents shocking mistakes

Estate Agents: That Shocking Mistake (Part Two!)

I recently regaled you with the sorry saga of my recent encounter with a local estate agent during our quest to purchase a buy to let property.

Firstly, thank you to everyone who responded with insights, ideas, thoughts and suitable properties for our consideration – what great reactive and pro-active work from you – thank you for taking the time to contact me.

Secondly, I am genuinely sad to report that the whole buy to let debacle continued to unfold (and not in a good way) when the estate agent in question finally got in touch by email.

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estate-agents-dont-make-this-mistake

Estate Agents: Don’t Make This Shocking Mistake!

My husband and I (oooh I sound like the Queen!) are currently looking to purchase a property in our local area which we intend to rent out.

We’ve been keeping a keen eye on what’s coming to market, and I must say, it’s fantastic that there are so many potential properties around at the moment. Pretty much every estate agent I have spoken to recently tells me they are flat out, and I am genuinely delighted for the industry after what has been a pretty hairy few months!

Please do make that hay while the sun shines. But don’t forget to sow the seeds for future harvests too! I’ve said this many times over, and it should be your mantra… but look, that’s not something I want to talk about today.

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