Estate Agents: Can You Afford a Content Writer?
As an estate or lettings agent the chances are that you’re probably not much of a writer. I appreciate that’s quite a sweeping statement and it’s not meant as an insult, it’s just that your skills probably lie elsewhere. That’s why you have chosen to be an estate agent, rather than a journalist, copywriter or any other role in the creative industry!
Nine out of 10 of you will have sat down to write a blog post, news piece or local area guide at some point during your estate agency career and found yourself still looking at a blank screen two hours later. And as you curse and get more frustrated, the harder it is to make the words flow!
Finally, after writing a few paragraphs, deleting them and re-writing, you lose patience, give up and settle on something that will just ‘suffice’ because quite frankly, you’re relieved to be able to get back to what you do best – dealing with clients and running your business.