Which Social Media Platforms Are Most Effective For Estate Agents?
Most estate agents these days are aware that digital marketing campaigns are a key component of their marketing strategy, and that social media platforms have a vital role to play. However, with so many different platforms to choose from, how do you know which ones are most effective?
Maintaining one social media profile can be challenging when you’re running a busy estate agency, not to mention several! So, deciding on the most appropriate platforms to suit your target market and your own requirements is essential. Just to make life even more uncomfortable, there are constantly changing algorithms and updates to contend with too that can make it difficult to get to grips with which platform will work best for you.
So, let’s take a look at four of the top social media platforms today, weigh up their advantages and disadvantages, and give you an overview of their effectiveness when it comes to estate agency content.