Why we Created contentfor

contentforestateagents was born simply out of our genuine frustration at the lack of high quality on-demand content available to help small businesses promote themselves online. With more than 14 years of running a small business, we know first hand that there are times when as the ‘wearer of many hats’ you simply cannot devote time to every aspect of your business.

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7 Things Your Customers Want to Know Right Now

Estate Agents: 7 Things Your Customers Want to Know Right Now

If lockdown has done one thing, it has highlighted the necessity for estate agents to increase their online presence. In fact, this has been underlined not just for estate agents, but for every business that until these last few strange months may have been lacking somewhat when it came to their digital arsenal.

I’m not just talking about having a website though. Any estate agency can have a website.

Actually, I’ll rephrase that. Any estate agency can have a pretty website.

No, that’s still not quite right. I’ll try again. Any estate agency can have a pretty invisible website.

Just because you have a website showcasing your listings, this doesn’t automatically guarantee your visibility online.

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Estate Agents: How Attractive is Your Website?

How attractive are you? How interesting are you?

I bet you’d give yourself a solid 8 out of 10, maybe even more?

Now, how did you actually reach that score?

It was most likely based on how you see yourself when you look in the mirror along with how you think your friends and relations see you. You will also have taken into account how interesting you think you are based on the number and type of friends you have and how often they want to hang out with you.

But do you notice one thing here?

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Estate Agents: How to help home movers!

How helpful have you been to your clients these past few months? No, really, I mean if you take a proper good, long look at yourself and your agency, have you been, and do you continue to be as helpful as you can possibly be when it comes to your clients?

I’m interested to know because there was an article that caught my eye in the Property Reporter newsletter last week which stated:

“According to new research by home setup service, Just Move In, an overwhelming 69% of the nation feel that estate agents should do more to help them during the stressful process of moving between homes.”

Woah! 69% is not a small percentage…

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estate_agents_are-you-playing-the-long-game

Estate Agents: Are you Playing the Long Game?

You’re a fantastic estate agent, right? Of course you are. Or, you think you are.

But how does your target audience see you? Or, do they see you at all?

Each day you show up, and you run your agency. You collect leads from property portals, and you duly go to booked valuations.

Depending on your workload you work early, you work late, you work weekends, you add your market share stats and data to your website so that everyone can see how amazing you are. You give yourself a well-deserved pat on the back at the end of the week for all the hard work and the hours you are putting in.

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estate agents how do you feel about your competitors

Estate Agents in competition: How do you feel?

I was chatting with a long-standing client recently. She runs a very successful estate agency in the South East, and we generally enjoy a bit of chit-chat before we talk business! This recent catch-up was no exception, and she was obviously desperate to tell me ‘a funny story’ about how one of her competitors had quite recently tried to sabotage her reputation by publicly bringing her credentials into question.

I mean, I wouldn’t say that’s funny – more rude and disrespectful!

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Estate Agents: It’s not all about you!

When was the last time you learned a new word?

In fact, I’ll rephrase that, when was the last time you learned a new word and then actually used it as part of your vocabulary?

I’m guessing it’s been a while, because generally, in our day to day lives we don’t encounter new words all that often. If we do and we don’t know what they mean, we forget them.

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12 Reasons Properties will Come to Market This Week

Over the bank holiday weekend, my husband received news that his employer has extended its staff furlough scheme until the 31st of July. He works in the financial sector for an estate agency, and so we guess that they will keep him in this furloughed position until mortgage momentum starts gathering again.

Following this news, I was reflecting on the large number of people who are still furloughed or are working from home on full or reduced hours. And this got me thinking! This is a massive opportunity for people to reflect on their lifestyles properly during this time.

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“If content marketing is so great, why isn’t every estate agent doing it?”

So, the telephone conversation went something like this:

Estate Agent: “With the property market coming back to life, I need to attract more people to my agency.”

Me: “Great. I can help with that. What’s your current strategy?”

Estate Agent: “Strategy? Erm…well, I’m on all the portals obviously. Right Move, Zoopla and so on, and I post my market share figures on my social media accounts a few times a month so that people know that we’re the best in the business. Oh, and, I do door drops, not at the moment obviously, what with the coronavirus, but I’ll get back to doing that again soon.”

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Estate Agents: What is the best content for you to post online?

Let me tell you a little story.

Recently I was involved in an interesting conversation on social media. The original post wasn’t mine, but the debate was about whether estate agents should be bragging about how many viewings, market appraisals and sales they have completed during lockdown.

The consensus was that during these unprecedented times, bragging is not a good look – not for any business – and content should be sensitive.

Then an estate agent, who shall remain nameless, pops up with this little gem – and I’m going to quote this word for word…

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No blog yet? No problem!

Content Matters: No Blog Yet? No Problem!

If you don’t have a blog page on your website, you should. I can’t be any more blunt than that!

You know the reasons – you need to get regular, quality content out there and by blogging once or twice a week, you can do that.

However, if you haven’t organised your blog page yet, there’s no reason why you can’t utilise your social media accounts in the meantime, to ensure you consistently push content out whilst you get set up!

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