Why we Created Content for Estate Agents

Content for Estate Agents was born simply out of a genuine frustration at the lack of high quality on-demand content available to help independent estate agents promote themselves online.

With more than 17 years of running a business, we know first hand that there are times when as the ‘wearer of many hats’ you simply cannot devote hours to every aspect of your estate agency.

Somewhere along the line, different parts of your business are prioritised and the aspects that you cannot co-ordinate without some help, advice or intervention get unintentionally left behind. This is perfectly normal because of course, every business owner wants to concentrate on what they do best.

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4 Persuasive Writing Tips for Estate Agents That Can Boost Sales

4 Persuasive Writing Tips for Estate Agents That Can Boost Sales

It doesn’t matter whether you’re writing a property listing or a blog post, your aim of the game is to inspire people to act. That’s why knowing how to write persuasively as an estate agent is crucial if you want to win new leads and make more sales.

We know that writing (especially blog posts) can be a tough skill to master. Blogs have the potential to drive high-quality traffic to your website. But, unless you’re working with an expert content writer, you’ll only find success if you know how to write them correctly.

Using our experience at Content For Estate Agents, we’ve created these four persuasive writing tips and techniques for estate agents that can help you write winning blog posts every time.

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4 Content Marketing Ideas for Estate Agents for 2022

4 Content Marketing Ideas for Estate Agents for 2022

If you’re not practising content marketing for your estate agency in 2022, you’re missing a trick!

One of the best lead generation strategies around is content marketing.

But a good strategy requires good ideas. Unfortunately, knowing where to start with content marketing (or how to raise your game if you’ve been doing it for a while) can be tricky.

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10 Reasons You Should be Posting on Your Blog Every Week

An unloved blog page is a very sad thing.

It gives the impression that you have started something that you can’t be bothered to carry on with. That you just don’t care enough about your agency and your clients to keep them up to date with the latest news or offer them advice and information on property and home related matters.

It’s just a blog post you might think. But actually, it’s not. Regular blog posts can be the successful foundations of your entire content marketing strategy.

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4 Powerful Ways to Elevate Your Estate Agent Website in 2022

Every year, your business needs to raise its game to continue to be the best. With many estate agents moving their lead generation strategies online, levelling up your website is one of the top ways to grow your success.

If you’re looking for advice on how to improve your estate agent website in 2022, here are our top tips on how to make your online presence stand out from the crowd.

1. Start a Blog

At Content For Estate Agents, we’re always stressing the importance of having a blog to regularly win new instructions. By posting fresh content weekly, you can grow your traffic and provide value to readers. Plus, you win points with search engines at the same time. All these things can help your estate agency gain new leads.

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Estate Agents: How To Attract and Win Over landlords With Your Website

How to Attract And Win Over Landlords With Your Estate Agency or Lettings Agency Website

All year round, landlords scour the web for advice about how to manage their property and tenants. From asking questions about what insurance they need to what the best marketing tactics are to gain high-quality tenants, many landlords look to local letting agents to find the intelligence they need.

The fact that landlords are online is a goldmine for letting agents. It allows you to attract new leads to your website and win them over so they use your property management services.

If you want to attract more landlords to your letting agent website, here are three crucial things you need to start doing.

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How to Make Your Content Stand Out As An Estate Agent

Wanting to stand out from the crowd isn’t a new concept for estate agents. Since high streets are often lined with offices, finding ways to make yours stand out has always been important.

With more estate agents pushing content marketing to gain new leads through online traffic, making your online presence stand out is just as important as it is with your high street office.

If you want to make your content stand out as an estate agent, here are three top tips on how to create a successful blog that gets you noticed.

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How to make your estate agency content accessible

3 Tips For Estate Agents: How to Make Your Content Accessible for Everyone

With 1 in 5 people in the UK living with a disability[1], having inclusive services couldn’t be more important. But by having inaccessible content, even accidentally, you could be excluding huge numbers of people from viewing your blog. You could even be breaking the law!

Inaccessible content can also work against your SEO (search engine optimisation), which is important for helping your estate agency gain traffic.

If you want to make sure your estate agency’s content is accessible to everyone, here’s what we mean by accessible content, plus three tips on how to make your blog more inclusive.

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How often should estate agents blog

How Often Should Estate Agents Blog?

The question, ‘How often should I blog?’ is possibly one of the most debated subjects on the internet.

Blogging has huge benefits for almost any business, especially estate agents. It has the potential to drive traffic to your website and help you generate more leads in the local area. But knowing how often to ‘do the blogging’ can be tricky.

If you’re wondering how often you should blog as an estate agent, here’s a guide on how to figure out your blogging frequency to boost your chances of success.

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How to complete a content audit

5 Simple Steps to Complete a Content Audit of Your Estate Agent Blog

Have you heard about content audits and are wondering what they’re all about? Unless you’re working with a content specialist, managing your blog can be hard work.

While content audits sound like just another thing to add to your to-do list, they can be an important part of helping you refine your content marketing strategy and track your success.

If you don’t know where to start with completing a content audit for your estate agent blog, here’s an overview of what it is and how to complete one in five simple steps.

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How to Plan Killer Content for 2022

How Estate Agents Can Plan Killer Content For 2022

Are you already thinking about content for next year? If not, you should be!

The New Year always comes around quicker than we think. And since blog content is a marketing goldmine for estate agents, building a plan early is never a bad idea.

If you’re wondering where to start with creating a content plan for the year ahead, here is our four-step process to help you do things the right way.

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What Content should Estate Agents Post on Instagram

What Content Should Estate Agents Post on Instagram?

Are you on Instagram? If not, you should be! Instagram gives estate agents a unique opportunity to market both yourself and your listings – which can help you recruit staff, build trust in your brand and (most importantly) sell homes!

If you already play the social media game, you’ll know that people use each platform for different reasons. To succeed on Instagram, you need to know what content people want to see.

Here’s our advice on why estate agents should post on Instagram – plus our tips on how to create content that converts.

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How do people find estate agents

How Do People Find Estate Agents? Why Your Online Presence Is So Important

Lead generation is always important for estate agents. And word-of-mouth has consistently been a great way to find new leads. But more people are turning to the internet to find an estate agent. And your online presence speaks volumes!

If you’re wondering how to give your virtual lead generation strategies a boost, here’s how to create an online presence that converts.

How Do People Find Estate Agents?

There are three key ways that people are finding (and choosing) an estate agent and that means your online presence is more important than ever. That includes:

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Why Mobile Friendly Blogging is Important for Estate Agents

Why Mobile-Friendly Blogging is Crucial For Estate Agents

Mobile-friendly blogging is about more than just having a responsive site. If you want to see success with your blog, you need to be catering to mobile visitors in more ways than just having a website that resizes to fit the screen!

If mobile-friendly blogging has got you asking ‘what, why and how?’, here’s everything you need to know about what it is, why it’s important and how you can achieve it.

What is Mobile-Friendly Blogging?

Unless you’ve been living under a rock, you’ll know that having a mobile-friendly website is important. With over 50%[1] of web traffic across the globe coming from a mobile device, it’s no surprise that catering to mobile visitors is key.

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Why LinkedIn Should Be Part of Every Estate Agents Content Marketing Plan – and How to Use It

Why LinkedIn Should Be Part of Every Estate Agents Content Marketing Plan – and How to Use It

Content marketing is a big deal for estate agents.

But managing your blog and social media accounts on top of your day-to-day business is a lot to handle. And LinkedIn is just another thing to add to your endless to-do list.

But hear us out!

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4 Content Marketing Mistakes Estate Agents Make – And How To Avoid Them

No one likes making mistakes. Especially when it comes to managing your business.

As an estate agent, you know that content marketing is a powerful tool. But getting it right can be tricky. There’s so much to learn and even more to do. Without expert help, it’s all too easy to make a few mistakes along the way.

Luckily for you, we’ve learned a thing or two about how to market content in the right way. If making mistakes isn’t your prerogative, here’s a list of the biggest content marketing errors estate agents make, so you can nip them in the bud and avoid them ASAP!

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how to create viral content for your estate agency

How Estate Agents Can Create Viral Content

Are you looking for new ways to generate leads?

Social media is one of the most powerful (and free) marketing tools that has changed the game when it comes to lead generation. Going viral on these platforms can boost your enquiries and raise brand awareness on a global scale.

While there’s no guarantee that anything you create will go viral, there are some tricks of the trade that can boost your chances of success.

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What is a Content Calendar and How to Create one for Your Estate Agency

What is a Content Calendar? Here’s How to Create One For Your Estate Agency

Is your blog fizzling out because you haven’t got time to update it? Has posting on social media become a drain on your time?

We know there’s never a dull moment when you’re managing an estate agency. There are always client calls to make, valuations to do and homes to sell.

Understandably, managing your blog can fall way down your to-do list. But having an up-to-date blog is one of the best things you can do to effectively market your agency. That’s why a content calendar can help keep you and your team on track when it comes to your blog.

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How Estate Agents Can Advertise Local Area Guides

For a buyer, an easy-to-read snapshot of the local area is one of the most prized possessions. A well-researched guide can save precious time and has the power to completely overhaul someone’s perspective of an area.

If you’ve recently purchased a set of local area guides, or you’re thinking about creating some for your estate agency, here are five ways you can use them to maximise their potential.

1. On Your Website

Having local area guides on your website is one of the best places they can be. Business is increasingly carried out online, with many estate agents prioritising high-quality blog content and search engine optimisation over any other marketing strategies.

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5 Content Marketing Tips for Estate Agents

5 Content Marketing Tips for Estate Agents

When it comes to content, more is more. Search engines love it and there’s never a shortage of prospective clients browsing new topics online. That’s why having a blog for your estate agency that’s fresh and full of high-quality information is so important. It can provide an endless supply of marketing material that helps you create a sales funnel.

What is Content Marketing?

Content marketing is the process of creating material – like blogs, social media posts or emails – and sharing these online.

The sole purpose of content marketing is to provide helpful, relevant and attractive information that people need. The trick is that while people are reading your content, they are subtly getting to know your brand and the services you provide. It’s a clever way of promoting your estate agency, without explicitly promoting it.

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call to action examples for estate agents

6 Call to Action Examples Estate Agents Can Use to Generate Leads

Call to actions are a fundamental component of any blog post. If you’re not using them as part of your content marketing strategy, you should be!

We’ve already told you why estate agents should use call to actions here. But if you’re struggling with ideas, here are six examples of call to actions estate agents can use to boost conversions and generate new leads.

1. Request a free valuation

Do you already offer free valuations to prospective sellers? If yes, make it a call to action at the end of your blog post. If you have articles that target sellers in your area, encourage them to get in touch with you for a free valuation.

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what is a call to action

What is a Call to Action and Why Should Estate Agents Use Them?

Do you keep hearing about ‘call to actions’? Are you wondering what a call to action is? If so, you’re missing out on one of the best marketing tactics there is! If call to actions aren’t already a part of your content marketing strategy, they need to be.

Here’s everything you need to know about call to actions and how you can use them as an estate agent.

What is a Call to Action?

A call to action is an instruction you give to your readers. Have you ever come across blog content that says something like ‘find out more’ or ‘call today’?

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4 Social Media Post Ideas for Estate Agents Who Have Run Out of Creative Energy

4 Social Media Post Ideas for Estate Agents Who Have Run Out of Creative Energy

Social media is one of the most crucial marketing platforms for estate agents. But managing your accounts can quickly turn into a burden. Algorithms are constantly changing, and they keep demanding more and more content from you.

We know that constantly coming up with ideas is challenging. Plus, those ideas have to be both valuable and self-promotional but not egotistical. If you’re reading this because you’ve been staring blankly at your social media accounts for hours, then we have good news! Here are four social media post ideas for estate agents.

1. Meet the team

Adding the human element to your estate agency can go a long way in building trust with your social media followers. Nowadays, corporate posts do not attract attention. We are moving towards an age where people appreciate and value real and personal connections with local businesses.

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4 Reasons Your Website is Driving Estate Agent Clients to Your Competitors – and How to Fix It

4 Reasons Your Website is Driving Estate Agent Clients to Your Competitors – and How to Fix It

Your website can be one of the best tools to gain new clients. If you use your platform correctly, you can boost your conversions and stop clients from choosing your competitors over you. But knowing what the issues are can be tricky to decipher. Here are four reasons why your website may be deterring clients – and how you can fix it.

1.    You don’t have any success stories

Sometimes the best marketing strategy is letting previous clients sell for you. When a potential lead visits your website, they want to know whether you can do what you say you can. If you are not showcasing your success stories and testimonials on your website, then you could be missing out on clients.

2.    It doesn’t look like you know the local area

It’s so important for buyers, sellers, and landlords to be confident that their estate agent knows the local area. But it’s especially important for buyers. If you don’t have a local area guide on your website that they can easily read, they may lose interest in the property or leave your site to find this information from your competitors’, instead of you. Adding local area guides to your website can keep people on your site and entice them to contact you.

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local area guides created by content for estate agents www.contentfor.co.uk

4 Reasons Estate Agents Should Have Local Area Guides on Their Website

Choosing somewhere to live is a huge decision. Whether you’re a buyer, tenant, or landlord, you want the scoop on everything there is to know about an area before committing. As an estate agent, local area guides are a powerful addition to your website. Here are four reasons why we know this is true.

1. Builds trust with sellers

An important part of a seller choosing you as their estate agent is that they trust you. This trust is built in many ways. But an important deciding factor is believing that you know the location well. A comprehensive local area guide on your website can help build this trust with sellers and convince them that you are the best person to sell their home. It could even be the deciding factor for choosing you over a competitor.

2. Entices buyers and tenants

One of the most exciting parts of buying or renting a new home is the idea of living in a completely new location – with different restaurants, shopping centres and local amenities to explore. But the process of researching a new location every time you view a home can be overwhelming (and very distracting!).

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