Why we Created Content for Estate Agents

Content for Estate Agents was born simply out of a genuine frustration at the lack of high quality on-demand content available to help independent estate agents promote themselves online.

With more than 15 years of running a business, we know first hand that there are times when as the ‘wearer of many hats’ you simply cannot devote hours to every aspect of your estate agency.

Somewhere along the line, different parts of your business are prioritised and the aspects that you cannot co-ordinate without some help, advice or intervention get unintentionally left behind. This is perfectly normal because of course, every business owner wants to concentrate on what they do best.

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how to generate estate agency leads

The Top 5 Ways To Generate Estate Agency Leads in 2021

For estate agencies marketing can present a number of challenges, especially in the crowded digital marketplace that we’re faced with in 2021. Even the most talented professional can struggle to harness the power of the best sales tactics when it comes to promoting their property services.

The key to success lies in effective lead generation for estate agents. After all, without leads for prospective clients, it’s impossible to get in touch with potential sellers or buyers and market effectively to their needs.

Why Is Lead Generation For Estate Agents So Important?

Lead generation couldn’t be more important for any estate agency marketing strategy to work. No matter how good an estate agent is at selling, they simply can’t close a deal without a strong lead to get them to that point in the first place.

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7 Ways to Build Trust with Your Estate Agent Clients

For estate agents, knowing how to build up trust in your estate agency amongst potential clients couldn’t be more important for your business’s success. Agents who have unethical practices or who offer only a mediocre level of service will inevitably find that their customers will go elsewhere and, over time, their company will struggle and fail.

The professional relationship that your estate agency forms with its buyers, sellers, landlords and tenants has a key role to play in the success of your brand, so knowing how to inspire trust in prospective clients and how to maintain those business relationships in the long-term is imperative.

Essentially, trust lies at the heart of whether customers come to your agency for a single sale or return the next time they need to sell a property.

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What should I know about SEO for estate agents

What Should I Know About SEO For Estate Agents?

For any real estate agent today, finding an effective marketing strategy is paramount. There is no shortage of estate agents in the property industry, so to attract clients it couldn’t be more important to boost your rankings in the Google search engine results to get the edge over the competition. With this in mind, more real estate agents than ever before are recognising the potential of search engine optimisation when it comes to creating an effective website and driving up web traffic.

With an effective strategy for estate agency content, your company can improve its ranking in the Google listings, receive more visitors to your agency website, and gain more qualified leads that will give you the best chance of success in your local area.

Although it’s easy to say that you need to harness the power of SEO for estate agents, it isn’t always easy to know what that looks like in practice.

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How to Get Social Media Followers for Your Estate Agency: 4 Top Tips

These days, no business can succeed in the competitive online marketplace without a strong social media presence. Companies from retailers to service providers are all looking for better ways to harness the power of social media platforms and quality content to make their marketing campaigns more successful and to attract more followers to their brand.

Lead generation is an increasingly important part of any estate agents marketing strategy. Reaching out to potential clients and encouraging them to make contact couldn’t be more essential as real estate agents strive to compete against the others in their local area for buyers and sellers. A great way to do this is to write a blog and use social media to raise brand awareness, to provide would-be clients with the information and advice that they seek, and thus to improve the profile of their agency brand.

With this in mind, countless estate agents all over the country, both online and high street, are working hard on developing effective marketing strategies that allow them to enhance their social media presence. By using Facebook, Instagram and other social media marketing outlets, they can get more followers, attract more interested people to their websites and, most importantly, increase their number of customers.

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The Top 6 Questions all Estate Agents need Answering About Their Content Marketing Strategy

Most estate agents have heard about content marketing, but unfortunately, not all are aware of what a content marketing strategy really is. Even those who do have a basic grasp of its principles unfortunately often lack the knowledge to make their content marketing strategy successful.

A Quick Overview Of Content Marketing

It’s no wonder then that every agent has asked at one time or another what they can do to improve their content marketing, and, more to the point, how to harness the power of blog posts, social media and web content to reach their target audience more effectively.

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How do you Promote an Estate Agent Business?

Stand out from the crowd!

In an ideal world, your real estate agency would be busy all the time! When the property market is buoyant, real estate agents find that buyers and sellers are contacting them consistently to find out about their services, while landlords and tenants should be listing and renting properties with you regularly.

However, this isn’t always the experience of every real estate agent. This is why having an effective real estate marketing strategy is so important and why generating successful marketing ideas is imperative for all estate agents out there today.

The world of estate agency marketing has come a long way over the past decade or so, and marketing ideas have advanced exponentially. Gone are the days of only relying on physical flyers, newspaper advertising and weekly leaflets about local properties. Instead, you’re more likely to find marketing tips that suggest you host a webinar, create an information video, dabble in email marketing, or raise brand awareness of your real estate agency and attract new potential clients by harnessing the power of Twitter, Facebook and other social media platforms.

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10 Topic Ideas for Your Estate Agent Blog

Having a real estate blog is essential if you want your estate agent business to be a success. However, coming up with blog ideas can present a challenge. Your first few blog posts may be a breeze to write but blogging ideas can become thin on the ground over time.

When you write a blog, it isn’t enough to just publish the occasional blog post and hope for the best. To create a following of potential clients and raise the brand profile of your estate agency business, you need to know how to maximise the potential of your real estate blog, and that means publishing quality content on at least a weekly basis so that you can attract a wider audience and get your business name known in your local area. It’s no wonder that it can be hard to generate more blog ideas once you’ve been writing a real estate blog for a few months!

The good news is that we can give you some of our great blog post ideas for estate agents to help keep your real estate blog running. Designed to appeal to buyers, sellers, tenants and landlords alike, these blog post ideas should give you plenty of inspiration for the long term.

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10 Content Ideas for Estate Agents

Property transactions can be very confusing, and for those who are in the market to buy or sell a home, the process of getting started can be intimidating and nerve-wracking. Fortunately, estate agents are in the perfect position to give them all the information that they need, and the best way to do that is by providing useful content that informs and adds value to their experience.

These days, more estate agents than ever before have seen the sign of the true potential of property marketing through blog posts and valuable content that establishes their brand as an authority in the property industry and keeps their business at the front of the customer’s mind when choosing the right estate agency for them. Helping to generate traffic and drive up conversions, an estate agent blog is a great way to help your website rise up the ranks of the Google search engine and, best of all, it’s a low-cost online marketing solution!

However, even though estate agents have already acknowledged that tapping into the power of social media and online blogging is a vital modern marketing resource, it represents several challenges. It can be difficult to think of ideas for estate agent blog posts, especially once your website has been up and running for a while. Fortunately, we can offer you some help. If you’re running out of post ideas, these top tips should point you in the right direction and help you to come up with ideas for estate agents that are interesting and above all, relevant to your target audience.

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How to be the best estate agent in your town

Everyone wants to be the best agent in town, right? But what makes you the best?

  • Is it having the most boards?
  • Or the lowest fees?
  • Giving the highest valuation?
  • Or perhaps the most followers on social media?

The truth is it’s none of these things.

The way to be known as the best agent in town is to have rave reviews from real-life clients that have used your agency and had a fantastic experience.

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How to Subtly Market Your Estate Agency or Lettings Agency

Unfortunately, even in 2021, estate agents are still having to battle against the stereotypical image of the ‘sleazy’ salesperson who would sell their own grandmother for a commission! Don’t take offence, you know it’s true, even if you are not like that personally!

Of course, promoting your estate or lettings agency is very important, but being too ‘salesy’ is one of the fastest ways to put your potential customers off and it’s the same for every business, not just yours.

So how exactly are you supposed to show how good you are without showing off and feeding into this stereotype? Do you risk looking like all you care about is your ego, or should you hope that your success speaks for itself?

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10 Reasons You Should be Posting on Your Blog Every Week

An unloved blog page is a very sad thing.

It gives the impression that you have started something that you can’t be bothered to carry on with. That you just don’t care enough about your agency and your clients to keep them up to date with the latest news or offer them advice and information on property and home related matters.

It’s just a blog post you might think. But actually, it’s not. Regular blog posts can be the successful foundations of your entire content marketing strategy.

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How to Turn One Blog Post into 7 Social Media Posts!

As you know, marketing is a huge part of business and the recommendation is that to get the maximum reach from your social media, you should be posting to all your platforms, multiple times, every single day. Now that’s a full-time job in itself!

This is largely due to the (mostly secret) algorithms that social media platforms use. They are configured to only show content to the top viewers on your page, meaning that your posts are likely only actually being viewed by a small percentage of your followers at any one time.

So, by posting multiple times, every single day you are aiming to have your posts seen by more of your followers. A snowball effect happens, and the algorithms will start to show your posts to more of your followers if your content is being viewed and getting engagement.

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Estate Agents: How Employees Are The Key to Content Marketing Success

I had the absolute pleasure of being involved with Propertymark’s very first Power-Hour recently for #LearningTuesday. I spent a very pleasurable 60 minutes discussing over zoom how agency employees can be the key to every agency’s content marketing efforts, giving you that extra oomph by multiplying your reach.

Did you know:

  • Your employees have an average of 1,090 social connections (and that’s still growing) across their social media accounts.
  • Your employees have five times more reach than corporate accounts, so while it’s important for every agency to be visible on all the social media channels and to publish fresh content weekly, employee accounts can bump that reach up significantly. Your agency blog and social accounts are important for sharing, interacting with customers and clients, and of course establishing a brand presence. But your social connections can ramp up brand visibility, increase leads and drive traffic to your blog and website because you put a human face to a brand.
  • Your employees are seven times more likely to convert a follower as you are because they are seen as ‘impartial’ even though they are an employee.

This means employees are highly valuable when it comes to being proactive with your content, and can play a huge part in brand awareness, the visibility and reputation of your agency.

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Estate Agents: How Important is Marketing When You’re Busy?

Have you ever failed to take your own advice? I’m guessing you will say yes to this question, as most of us have been there at some point.

These past few weeks, I’ve done just that. I’ve fallen behind on everything that I know, more than anyone, is super important to my business and I should be doing WITHOUT FAIL.

But what is this thing that’s so important?

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7 Reasons Why Content Matters for Estate Agents & Lettings Agents

It doesn’t matter what business you are in; creating and publishing fresh, engaging content is a necessary practice that should be done consistently.

Unfortunately, I see so many property professionals choosing to ignore the importance of content creation…because they don’t understand why content matters…and that makes me sad!

Not because I’m missing out on the business, but because estate and lettings agents that don’t create content are missing out on the vast benefits, and I genuinely care about that.

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10 Engaging Content Ideas for Estate Agents and Lettings Agents to Guarantee Engagement

10 Engaging Content Ideas for Estate Agents and Lettings Agents to Guarantee Engagement

The comment I hear most often during my daily calls with estate agents and lettings agents is the issue of overcoming exactly what to create content about.

  • What topics should I cover?
  • Should my content be formal or informal?
  • How much should I write?
  • How often should I post?

I get it. It can be overwhelming working out the what’s, when’s, how’s and why’s. That’s why I see so many estate agents randomly posting content that isn’t always relevant, isn’t engaging and isn’t going to do the job they expect it to!

That is of course, to drive more good quality leads.

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Branded Local Area Guides for Estate And Lettings Agents

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How do You Promote an Estate Agent?

If this was a perfect world and all your estate agency marketing ideas worked as you thought they would, you would win instructions and sell houses simply by listing all the good stuff about your agency and your properties on your website, blog and social media platforms.

You know the type of thing I’m talking about:

  • You offer free valuations
  • You produce a brochure with a floorplan and photographs
  • You show prospective buyers around
  • You deal with offers
  • You progress the sale
  • You’ve got a database of waiting buyers

And so on.

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Estate Agents: Are You Giving Homeowners What They Are Asking For?

Did you know that most online searches are for information?

For example, did you realise that there are more than 1,900 searches per month in the UK for the term ‘moving house with cats’?

Or that last month alone there were 2,400 UK searches for a ‘home movers checklist.’

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can you afford a content writer?

Estate Agents: Can You Afford a Content Writer?

As an estate or lettings agent the chances are that you’re probably not much of a writer. I appreciate that’s quite a sweeping statement and it’s not meant as an insult, it’s just that your skills probably lie elsewhere. That’s why you have chosen to be an estate agent, rather than a journalist, copywriter or any other role in the creative industry!

Nine out of 10 of you will have sat down to write a blog post, news piece or local area guide at some point during your estate agency career and found yourself still looking at a blank screen two hours later. And as you curse and get more frustrated, the harder it is to make the words flow!

Finally, after writing a few paragraphs, deleting them and re-writing, you lose patience, give up and settle on something that will just ‘suffice’ because quite frankly, you’re relieved to be able to get back to what you do best – dealing with clients and running your business.

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Estate Agents: How has business been for you this year?

Well, 2020 is almost over – and what a year it’s been so far!

Who would have thought back in January when we had a whole bright new year to look forward to, that we would find ourselves dealing with a global coronavirus pandemic that has affected every one of us in some way or another.

I have spoken with so many people this year who on the stroke of midnight vowed that 2020 would be their year.

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night demons

Don’t Let the Night Demons Bite!

Although I’m a light sleeper, I usually manage to fall asleep fairly quickly. But last night my mind was racing. So many thoughts were running through my head that although I dropped off easily, I awoke in the early hours, my brain whizzing, working overtime.

I awoke at around 3.30am and it took me over two hours before I finally got back to sleep. When my alarm clock went off at 7am, I felt like I had only shut my eyes for a couple of minutes!

I was thinking about my work, which I adore, but a long list of things to do was forming, swirling around in my mind, and before I knew it, I felt a sense of crippling uncertainty overwhelm me that I just couldn’t shake.

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3 Reasons Why Estate Agents Should Publish Blog Content

Did you know that a fruit fly only lives for between 40 and 50 days? Imagine! 

And did you know that for most estate and lettings agencies who start writing a blog, the lifespan of that blog is similar?

Let’s put this into perspective. That’s just over 7 weeks at best.

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5 Ways to Repurpose Your Blog

5 Ways to Repurpose Your Blog Content

If you already create your own blog content, you’ll know that it’s not a task which can be completed in 10 minutes flat.

  • You need to decide on a topic
  • Do your research
  • Fire up your creative juices
  • Write your piece
  • Edit and upload

And this can quite easily take at least several hours out of your day.

But your estate agency will really benefit from you publishing consistent, informative and educational content. It’s truly an incredible marketing strategy. So, here’s a big tip for you:

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