4 Reasons Your Website is Driving Estate Agent Clients to Your Competitors – and How to Fix It
Your website can be one of the best tools to gain new clients. If you use your platform correctly, you can boost your conversions and stop clients from choosing your competitors over you. But knowing what the issues are can be tricky to decipher. Here are four reasons why your website may be deterring clients – and how you can fix it.
1. You don’t have any success stories
Sometimes the best marketing strategy is letting previous clients sell for you. When a potential lead visits your website, they want to know whether you can do what you say you can. If you are not showcasing your success stories and testimonials on your website, then you could be missing out on clients.
2. It doesn’t look like you know the local area
It’s so important for buyers, sellers, and landlords to be confident that their estate agent knows the local area. But it’s especially important for buyers. If you don’t have a local area guide on your website that they can easily read, they may lose interest in the property or leave your site to find this information from your competitors’, instead of you. Adding local area guides to your website can keep people on your site and entice them to contact you.