Can Social Media Help Estate Agents Sell Homes? 5 Stats You Need to Know!

We all know social media is good for lead generation success, but just how important is it for estate agents in the modern world? And is your agency using social media to its full potential?

We often talk about the importance of social media as an estate agent and we all know statistics speak volumes when it comes to re-energising your marketing efforts!

In this post, we’ve dug deeper into how social media can help agents sell homes, find good tenants, and attract more landlords with these fascinating stats EVERY estate agent needs to know.

1. Over 90% of Millennials Use Social Media

Millennials (people aged 26-41 as of 2022) are known as either “generation-rent” or first-time buyers. Either way, they are a generation of leads for estate and letting agents. With over 90% of this generation using social media (for over 2 hours a day, according to Digital Information World), posting is the best way to reach them and raise brand awareness.

(Source: Statistica)

2. Over 50% Use Social Media to Research Products and Services

People don’t want to search online for hours or walk their local high street to find a good service or product anymore. Everything is online or on social media, especially for the younger (renting and first-time buyer) generation. With over 50% of users engaging in social media to find products and services, you need to have a strong presence if you want to attract attention.

(Source: FroneticsRealEstate)

3. Longer Posts Perform Better on LinkedIn

LinkedIn is a gold mine for letting agents looking to generate leads from landlords and property developers. Building brand awareness and sharing expertise are two of the best ways for agents to find success on LinkedIn. Publishing long-form content (that’s between 1,900-2,000 words) gets the most views, likes, comments, and shares than any other word count.

(Source: InfluencerMarketingHub)

4. Only 20% of Posts Should Be Sales-Related

It’s tempting to only post about your services and properties on social media. While these have a place on your feed, they shouldn’t be the main topics you post about. In fact, marketers should only post 20% of sales-related content on social media. Everything else should be helpful content, like tips, guides, trends, and local area information.

(Source: abilityseo)

5. Over 80% of Marketers Repurpose Social Media and Blog Content

A HubSpot survey found that over 80% of marketers repurpose social media content across their blog and the different social channels with success. This means social media marketing is easier than ever for estate agents today. You can quickly repurpose blog content to your socials and use it on all channels, minimising time and still finding success.

(Source: HubSpot)

Need Help?

At Content for Estate Agents, our expert team of UK writers are here to help. Generating social media content is easy when you have a full suite of relevant blog topics on demand.

Book your free discovery call with us now to learn more about how we can help transform your content strategy.