8 SEO Tips for Real Estate Agents

Trying to get your estate agency website up the Google rankings can feel like an impossible task at times.

Maybe you look at the real estate websites above yours and think, "But my website is much better than theirs; why is this happening?"

Here, we will provide you with real estate SEO tips you can use to change that! This content is essential for any real estate agent to help improve your ranking and increase your local market share.

Before you dive in, it's important to note that Google loves fresh content! So, to help you start your Google journey up the ranks, here arefive free property and lifestyle articles ready to copy and publish to your blog or news page immediately.

Eight Tips for Real Estate Agents to Perform Well on Search Engines

1.Optimise your website structure and navigation

First and foremost, have a look at the structure of your website.

• Is it easy to find all the essential information your audience seeks?
• Can you quickly navigate from one page to another?

If not, spend time improving the navigation on your website so that fewer visitors visit and then leave, as Google will note that and could mark you down as a result.

2.Perform keyword research

Once your website is in order, it's time to establish a list of keywords to target with your content. These keywords are the common phrases your target audience searches regularly. By having them scattered across your website, you are showing search engines you are in the right place to promote these terms, and you will become more visible to your customers.

3.Create high-quality, unique content

Next, you need to spend time crafting content that is high-quality and engaging. Google search console and other search engines value content that is helpful and will therefore rank your content higher than the competition if you bring a fresh perspective to the table for your audience.

4.Optimise for local search

When creating content, you must always keep your local audience in mind. After all, there's no point in creating content for an audience in Scotland if you are based in Cornwall! In this instance, your content should focus on the Cornish housing market, giving yourself the best chance of ranking well in the local area.

5.Build quality backlinks

Another way to show Google you are a reputable and authoritative website is to get other authoritative and reputable websites to link back to you. You can do this by writing guest blog posts for other websites, and linking back to yours.

The more great backlinks you can get, the better!

6.Optimise for mobile devices

Despite the dominant use of mobile devices, some estate agency websites are still not optimised for mobile. With over 50% of users searching for things on our phones, ensuring your website is mobile-optimised is crucial.

7.Utilise social media

It is also crucial to take advantage of the power of social media by posting your content online to gain more website visitors. When you create new content, always promote it on your social media channels to ensure it gets as much exposure as possible.

8.Monitor and analyse your SEO efforts

You might think after all this effort, your job is done. Unfortunately, not quite!

It is essential to constantly analyse the performance of your efforts, identifying what is working to allow you to create the best possible content in the future.

Final Thoughts on Real Estate SEO

As you can see, there are several ways that you can improve your real estate website ranking. With the right real estate SEO plan, over time, your business will rise through the rankings until you start beating out the competition, gaining more visitors and a larger percentage of the market.

If you're interested in getting your estate agency website up the Google rankings, book a free consultation call and learn how we can help!

Frequently Asked Questions About Real Estate Business

What should I include on my real estate website?

Your customers want to see real estate listings, advice for purchasing a house, selling advice, guidance on house prices and market changes, and anything else related to property and home in the local area.

How do I get my website up the search engine rankings?

To improve your website ranking, you must commit to producing plenty of high-quality, SEO-friendly content over a long and consistent period.

How do I rank for local SEO

To rank well locally on search engines, you must focus on a local SEO strategy. That means targeting content that your local community wants to read, such as real estate industry news related to the local area.