What are Google Snippets? How Can They Make Your Estate Agency More Successful?

As an estate agency, one of the most important ways to get more potential clients to see your brand is to feature on the front page of Google for relevant searches for your target audience.

However, it can be extremely expensive to purchase an advertising slot at the top of Google, and ranking content for estate agencies can also be a tough task.

Fortunately, there is another option for you to try and rank for, and that is featured snippets. Featured snippets are unpaid, and Google attempts to source content from relevant websites that solves their queries with concise answers.

There are several types of featured snippets to consider, and Google prefers certain types depending on what the search term might be.

This article will discuss the five forms of Google Snippets and how they can bring more success to your estate agency.

A Paragraph

The first type of Google Snippet to consider is a paragraph snippet. This type of snippet is the most common form of Google Snippet, with over 80% of all featured snippets appearing in this format.

The paragraph snippet contains an excerpt of text pulled specifically from content on your website.

When creating content for your real estate website, you need to consider what paragraphs might have a chance of appearing as a Google Snippet. Google likes to pull sections that specifically answer a common question the target audience will search on the platform.

To rank for a paragraph-featured snippet, you must write high-quality content that clearly answers questions users might ask.

To create incredible estate agency content that will help take your brand exposure to the next level, book a free consultation call with us today.

A Table

The next form of Google Snippet to focus on is a table snippet. Table-formatted content is another popular choice for anyone trying to get a Google Snippet. Tables are less common than paragraphs, but they can be more beneficial in certain instances, especially when organizing data.

Building table-formatted content gives your content a chance of ranking for table-features snippets.

An Ordered List

Another Google Snippet option is an ordered list. An ordered list contains information in a numbered or sequential list and tends to rank well for searches related to “How to” or recipes.

To rank your content for an ordered list snippet, you must use the <ol> HTML tag (the ordered list element). A well-written ordered list is a fantastic way to rank well on Google, as this is often the least competitive but most sought-after form of Google Snippet.

An Unordered List

On top of ordered list snippets, there is also unordered list featured snippets to consider. This form of snippet is also referred to as a bullet-point featured snippet and contains content in list form but in no particular order.

You must use the <ul> HTML tag for an unordered list.

A Video

One form of featured snippet that many people disregard is video content. However, despite this being the smallest percentage of all types of snippets, it is also the one that is growing the quickest.

To rank for video featured snippets, you must create your own content and upload it to YouTube rather than just hosting it on your company website.

Creating Perfect Content

When ranking your estate agency for Google Snippets, it ultimately comes down to creating high-quality content. Without great content, it doesn’t matter which snippet you target; Google will choose one of your competitors.

To start heading towards securing those Google snippet spots, Content For offers you five free property and lifestyle articles you can use on your blog or social media immediately. Download yours now!