What does Google Look for in Your Real Estate Content?

What are the significant factors that impact how highly your content ranks on Google Search?

That is the question that businesses across industries ask themselves daily as they try to improve their Google ranking and gain more followers through organic search.

While there is no exact science to writing content that ranks highly on Google, there are several things that you need to do to give yourself the best chance.

Google is always very tight-lipped regarding the specifics behind its ranking system, but there are a few non-negotiables you need to include to ensure your estate agent content ranks highly.

In this article, we will discuss the ranking system in a little more detail and establish what you need to do to get your blog articles to the top of the page.

To get your blog content started, download your five free property and lifestyle articles and add them to your blog, news page or social media today. 

What is the Google Crawl Algorithm?

First of all, let’s touch on what the Google crawl algorithm is and how it works. To ensure the most relevant content ranks the highest for any given topic, Google created their crawl algorithm, which runs through each website every 4 to 30 days, determining which one offers the best possible results for people who search for particular terms. 

That includes searching for “real estate agents near me” and other terms relevant to your brand. While there are no specific published criteria you need to meet, there are a few well-known rules that your content should follow.

Why Does Google Rank Content?

Now that we know what the Google ranking system is let’s talk about why Google ranks content. As you would expect, Google wants to ensure that it shows its users the best possible websites for each search term.

If not, a user could decide to try another search engine. While Google certainly holds a majority share of the market, it has no plans to give that up any time soon.

Therefore, they have developed a detailed algorithm in an attempt only to show the best content on page one.

It is your job to create content that meets the algorithm’s requirements to start ranking on the first page!

What Does Google Look for in Your Real Estate Content?

1. Engaging and Insightful Content

First and foremost, your content must be engaging and add value to your audience. If you are regurgitating boring poorly written information, chances are you will struggle to rank highly for that content.

Equally, if your writing style does not keep readers engaged, that will also count against your ranking. At the heart of your content marketing strategy, the focus must be on providing readers with content that offers them a unique perspective and keeps them reading until the end of the piece.

2. Keyword Phrases

Next, it is no longer enough just to write fantastic content. When there were fewer companies producing content on real estate, you would potentially get away with just producing excellent content. 

However, with so many other agencies also writing content, you need to ensure that your content includes valuable keywords and keyword phrases.

These words and phrases are terms that Google’s crawl algorithm is tailored to look for, and the easier you make it for Google to find your content, the better!

You can use tools like Google Keyword Researcher, SurferSEO, or Ahrefs to help you find relevant keywords to include in your content.

3. Valuable External Links

Alongside great content, it also helps to associate your website with other highly reputable pages. That means posting relevant links to reputable websites within the estate agency industry.

That doesn’t mean you should share links to your competitors, but linking your content to high profile reputable websites shows Google you are associating with the other websites that they like.

4. Backlinks From Reputable Websites

As well as providing external links, you should also try to gain reputable backlinks. Reach out to relevant websites in your industry and see what they require for them to link to your page. Google values backlinks highly, so make sure you reach out to several websites.

5. Website Loading Speed

From a technical perspective, Google also prioritises websites that load quickly. Our attention spans are short at the best of times, especially when we search for things online. Therefore, it is essential your website loads quickly and with no errors for the best performance on Google.

All of these aspects will ensure your content has the best chance of ranking highly on Google.

Booka free consultation call with us today, and learn how we can help your website achieve a better Google ranking.